Oct 21st 2009

Tweet Much? Don’t Expect a High CTR. New data I’ve been working on seems to indicate that the more frequently you Tweet links, the fewer clicks you’ll get.

I’ve been working towards a statistical model of how an individual makes a decision to ReTweet a specific Tweet and in that process, I came across an interesting problem: before someone ReTweets something, they have to notice it. If you’re anything like me, you’re only able to actually read a small percentage of the total activity in your friend’s timeline, which means that very few of the Tweets I’m technically “exposed” to ever even have the chance of being ReTweeted.

As a measure of “attention,” I started looking into click-through …

Oct 19th 2009

I wrote a little while ago about how Twitter’s plans to mangle ReTweets with its Project ReTweet, and the danger that poses to the crowd-invented functionality. After having several conversations on the topic and wondering what we could to do save ReTweets, I’ve come to the conclusion that the only thing to do is make sure that everyone knows how to ReTweet the original way. Then, once (or if) Twitter goes ahead with Project ReTweet, we can all continue to use the old format. If you like ReTweets, help save them by spreading this post around to ensure that everyone understands the commonly accepted method.

What is a ReTweet?

Normally, when you post a Tweet, only those people who …

Oct 9th 2009

News broke yesterday that Twitter is talking to major search engines (Google and Microsoft) about licensing Twitter’s full firehose API. Over the past few months I’ve been seeing signs leading to exactly this kind of thing; here’s why Google will jump on this data.

When Twitter announced their intentions to completely re-engineer how ReTweets work, I took a strong stance against the move, mostly because it means that 3rd party researchers will no longer be able to index and analyze ReTweets in the same way we can today.

I speculated about the reason behind the move:

By taking out the “RT @username,” Twitter is making it impossible for users to search for retweets themselves, says Zarrella. “They’re limiting

Sep 24th 2009

After putting together the most recent version of my “Science of ReTweets” presentation and putting it up on Slideshare, I got a lot of great feedback, including that it’s a little hard to understand without my explanations along with each slide.

So I pulled all the data together (including some I’ve never published on this blog) with the basic transcript of the talk I give for each slide into one 22 page PDF. That report has already been featured on Fast Company and if you want to get a copy of it, all you have to do is subscribe to my blog, either by RSS or email:

// delete this script tag and use a “div.mc_inline_error{ XXX !important}” …

Aug 31st 2009

Now that there are over 80,000 users indexed by TweetPsych, I’ve added a new feature that ranks users by specific characteristics. For the select traits listed below, you can see the 20 users who scored the highest.

Please remember that this is for entertainment purposes only and that the codes are linguistic terms from LIWC and RID that may not be similar to their normal, English language meanings.

Read the original post for more information about TweetPsych, or read this post for more information about its matching functionality.