I’ve been working on a variety of tools that use my ReTweet Mapper as a foundation, like The ReTweetability Index. But the coolest one of them all will be ReTweet.net.

I’ve had most of this code written for quite a while, but I’ve been too busy to finish it enough to release it. So I pulled out some of the basic functionality and made a little teaser version just to see what everyone thinks about it.

This version of the tool allows you to…

I tend to look at social and viral marketing on a campaign level, evaluating viral marketing campaigns as a whole instead of individual components. For me, viral marketing science is all about figuring out what and how things spread, as opposed to the more general “how communities interact online,” and so the science comes in when various elements are interacting with each other and with the audience.

It is important to note that this does…

Alex Bogusky is co-chairman of Crispin Porter + Bogusky, or CP+B as those in the know like to say, a large advertising agency best known for edge-pushing viral marketing. As such, they’re also one of the few ad agencies whose work I admire. CP+B has won a slew of awards; they were recently named Creativity’s Agency of the Year and have collected a handful of One Club Pencils in just a few years.

After a short stint on Twitter, Alex publicly…

Now that my ReTweet mapping system is functioning, I’m able to start compiling more granular data on the actual dynamics of the spread of ReTweet streams.

First, I’ll start with some simple averages. For the first 3 numbers –depth, users and Tweets, I’m looking at entire ReTweet streams, that is the whole tree, starting with the original Tweet and all of the subsequent ReTweets. What we see here is that the large majority of ReTweet streams…

I started collecting ReTweets a few weeks ago and have collected just over 84,000. I’m working on a system that will allow for mapping and analysis of ReTweet streams (sneak peak below), but in building that, I’ve already uncovered some interesting data.

Contrary to what I initially thought, “RT” is used more than 4 times more often than the full word “retweet”.

ReTweets occur at an average rate of around 258 per hour, and show a…

And he asked him, What is thy name? And he answered, saying, My name is Legion: for we are many.

Mark 5:9

I use the term social & viral marketing to refer to what I do: contagious, organic marketing. But there are a myriad of other words and phrases people use to describe it.

Buzz Marketing

Buzz is a kind of discussion among people — excitement, hype, or anticipation about a product or service. Buzz refers both to the execution…

You have a Twitter account, and you’re following some people. Some of those people are now following you back and you’re thinking “great, now what?” Or maybe you saw my Viral Tweet Test and are wondering how to accomplish the same effect for your content.

In my Viral Content Sharing Survey I uncovered a bunch of information that could prove useful to you if you’re trying to go viral via Twitter.

First, understand that as gregarious…