Dive into the archives.
- Petition 2.0
While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I […]
- Link Attraction Factors: Report, Tools, API and Plugin
A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool.
The keyword checking tool
Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. The […]
- Votrs
I was bored earlier this week so I made Votrs.com. Its like TinyURL meets SocialURL. I’d love to hear what you guys think.
Oh and Stephanie Weingart and Andrew Girdwood have blogged about it.
- The GeekFlirt Lolcat Maker
I finished this a little while ago, but I’ve decided to try a soft launch for some of the sweet GeekFlirt stuff I’ve got queued up.
So here it is, the GeekFlirt Lolcat Maker. Its got some cool image generation and ajaxy goodness, have fun.
- The Spoon Model
The Spoon Model. Simple, cheap, and incredibly effective, it is a pattern for word-of-mouth and viral marketing campaigns that I’ve been developing since first utilizing it for the USB Absinthe Spoon. It’s simple: create a cool product, then launch a contest where people are invited to tell you why they deserve one for free. Create […]
- on Intuitive Design
When I say intuitive design, I don’t mean just visual design or user interface work, I’m referring to a more general process of the design of all user interaction, be it look and feel or the written word, crafting your creative or message to appeal to a user’s intuition. Something that speaks to us at […]
- Don’t Leave Conversion and Usability for Last
It used to be an easy target to warn against only thinking about search engine friendliness after a site was built, every few weeks another “seo expert” would come out and tell stories of entirely built sites that had to be re-engineered to allow spiders the best possible access to its content. And while, at […]
- Social Technographics and Cross-Segment Appeal
Forrester Research recently released a report, that I’ve been lucky enough to read, entitled Social Technographics that profiles adult US web users and their level of engagement with social media:
“Site features can also influence participation profiles. Not all Social Computing/Web 2.0 sites are created the same — the profiles for MySpace.com and YouTube differ significantly, […]
- Scientific Web Site Conversion Enhancement
I heard a client say recently that trying to make changes to an established site to increase its conversion rate was just haphazardly guessing, and they were corrected by someone who said that the right way to do it would be to guess and then test with multivariate tests. I disagree.
The scientific method says we […]
- Reductive Analytics and Testing
Let’s say you’ve got a website. Consumer e-commerce. You get lots of visitors and you have lots of pages. Most of your traffic is from search engines, and your keyword range is wide, with a natural head-tail power law curve to it. Some of these people buy things, most do not and like any other […]
