Dive into the archives.
- The Neuroscience of Viral Marketing & Social Media
In man’s brain the impressions from outside are not merely registered; they produce concepts and ideas. They are the imprint of the external world upon the human brain.
-Victor Frederick WeisskopfThe premotor cortex is a part of the frontal lobe of your brain. It is responsible for mental planning of movement and sensory guidance of motion. When you hook up a test subject to a brain scanning machine (like an fMRI, EEG, or TMS system)…
- 10 Symptoms of Highly Viral WordPress Themes
Blogs are my favorite CMS for “going viral.” Cheap, easy, expandable, everything you could want. But when you’re launching a blog and your goal is going to be lots of social media and viral traffic, you’ll need to make sure you pick the right theme. Here are a list of 10 things your theme must have to “go viral.”
1. Social Buttons
Most blogs these days have…
- Petition 2.0
While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I took the code I used for No Internet Petitions, including the Facebook app and the and packaged it up….
- Link Attraction Factors: Report, Tools, API and Plugin
A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool.
The keyword checking tool
Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. The average story in my database got 299 links and this tool displays the difference between that average and the average number…
- Votrs
I was bored earlier this week so I made Votrs.com. Its like TinyURL meets SocialURL. I’d love to hear what you guys think.
Oh and Stephanie Weingart and Andrew Girdwood have blogged about it.
- The GeekFlirt Lolcat Maker
I finished this a little while ago, but I’ve decided to try a soft launch for some of the sweet GeekFlirt stuff I’ve got queued up.So here it is, the GeekFlirt Lolcat Maker. Its got some cool image generation and ajaxy goodness, have fun.
- The Spoon Model
The Spoon Model. Simple, cheap, and incredibly effective, it is a pattern for word of mouth marketing and viral campaigns that I’ve been developing since first utilizing it for the USB Absinthe Spoon. It’s simple: create a cool product, then launch a contest where people are invited to tell you why they deserve one for free. Create an “Offer Page”, where viewers can submit their entries in a blog-comment fashion for everyone to see. (Less than…
- on Intuitive Design
When I say intuitive design, I don’t mean just visual design or user interface work, I’m referring to a more general process of the design of all user interaction, be it look and feel or the written word, crafting your creative or message to appeal to a user’s intuition. Something that speaks to us at a level deeper than logic.
Not to start off too cliche or anything but, the dictionary defines intuitive as “knowable by intuition” and…
- Don’t Leave Conversion and Usability for Last
It used to be an easy target to warn against only thinking about search engine friendliness after a site was built, every few weeks another “seo expert” would come out and tell stories of entirely built sites that had to be re-engineered to allow spiders the best possible access to its content. And while, at least in my little corner of the web world, that lesson has been learned and is starting to sound redundant and obvious, those who refuse…
- Social Technographics and Cross-Segment Appeal
Forrester Research recently released a report, that I’ve been lucky enough to read, entitled Social Technographics that profiles adult US web users and their level of engagement with social media:
“Site features can also influence participation profiles. Not all Social Computing/Web 2.0 sites are created the same — the profiles for MySpace.com and YouTube differ significantly, given the activities available on those sites.”
The report…
