Dive into the archives.
- Frank Luntz’s Words that Work and Youtube Dial Sessions
I just got finished audio-booking pollster Frank Luntz’s new book Words that Work. While I’m very different from Luntz politically (he’s the guy who renamed the estate tax to the death tax, and is anti-”illegal immigration”) I’m absolutely fascinated by his work with language, specifically his testing methods. The book is a great read/listen especially for an online marketing professional who relies on words and images entirely to sell a product…
- SponsoredPosts.com Announced
Ok, ok. Enough with the hint dropping. SponsoredPosts.com has been officially announced and you can submit your email address to receive notification when it fully launches as well as for access to the private beta when that opens. And yeah, how sweet is that domain name?
So if you wouldn’t mind doing me a favor, give it a digg.
- What Features Would You Want in a Sponsored Post Market Place
I know lots of you out there are either bloggers or SEO’s/webmasters. And many of you are both. As you may know by now, I love the paid-post model for link development and targetted advertising,s o I’d really love some feedback about what features you think would be super-cool in a payperpost-type sponsored posts marketplace.
Drop ‘em in the comments, thanks.
- Google Website Optimizer Review
After surviving the webmaster deathmatch at pubcon Las Vegas, we were able to secure beta access to Google’s sweet new multivaritate testing system, Google website optimizer. I’ve been using it for a few weeks now and I’m liking it so far. For a free product, its awesome, but it does seem very beta still. Here’s a couple of points of contention I have with it:
Once you start an experiment, there’s no way to edit variations or any of the other…
- Online Political Marketing
First, some statistics:
- In 2004, over 40% of Americans got campaign information online. (source)
- Another study said that in 2003, 68% used the net to keep up with political candidates, and 29% submitted their email address to receive more info. (source)
- In 2006 51% of liberals got election information online. (source)
More data:
- Search Engines and Webmasters - aka: The Search Engine Smack Down
They’re probably not going to be doing a spring conference. Instead likely more of the one day type events.
Tim Mayer
Several of the search engines have announced a unified sitemap structure. MSN, Google and Yahoo. Ask is invinted too.
Yahoo search mission is to enable people to find, use, share and expand all human knowlege. Find: enable people to find what they are looking for, use search not for sake of searching but to achive a…
- Interactive Site Reviews and SERP Quality Control Forum
PromoPortal.co.uk
They’re looking to improve the URL structure of the site.
They have id= in their urls, someone on the panel says its not ideal, but its not a death sentance.
The site is a year old. They say this is a problem.
Matt Cutts says the content is duplicated by other sites that are using the same suppliers. Matt says to ask what’s your value-add.
Everyone is joking about Matt using his laptop with the secret tools.
The real…
- Duplicate Content Issues
Amanda Watlington
She says its an exciting topic, because she’s seeing a lot of it. (She’s talking very loud and enunciating powerfully).
Typical causes of duplicate content- Multiple domains
- Re-designs
- cms
- subdomains
- landing page
- syndicated, scraped or shared content
Tools for detection, your ability to search is your best tool, use a 10 word unique snippet, she lists a few tools.
Multiplte domains
they can occur when ownership of…
- Site Structure for Crawability
Tim Converse Yahoo
He doesn’t work for the crawler group, but he knows that they find annoying. Crawlers are simple minded. Visit URL, store contents. Extract all links, decide when to crawl those links and decide when to refresh that page. Their crawlers runs continuously. External links and domain registration is how they find new domains. Crawlers are behind a few years from modern browsers, as in javascript, flash, css. your links should be…
- Afternoon Opera Keynote Jon S. von Tetzchner
Brett is talking about how long he’s been using opera and how much he respects it for charging for a product the two other major competitors gave it away for free. He’s had over 500 computers and never run an anti-virus program, because he doesn’t run a microsoft email client and he uses opera.
Jon starts talking about what Opera does as a company. He says they’ve been doing browsers since 1994. They setup the first intranet in Norway. He…
