While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I took the code I used for No Internet Petitions, including the Facebook app and the and packaged it up. This way I can offer the full functionality in a custom-designed microsite for other individuals or groups who may want to leverage this powerful model.
If you’d like to discuss how I can implement this package for your campaign, or suggest something I…
A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool.
The keyword checking tool
Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. The average story in my database got 299 links and this tool displays the difference between that average and the average number of links accumulated by stories using the word.
The title checking tool
Enter a title and the tool will breakdown the words and display the effect they had on the link accumulation of popular Digg stories. This tool…
I finished this a little while ago, but I’ve decided to try a soft launch for some of the sweet GeekFlirt stuff I’ve got queued up.
So here it is, the GeekFlirt Lolcat Maker. Its got some cool image generation and ajaxy goodness, have fun.
The Spoon Model. Simple, cheap, and incredibly effective, it is a pattern for word of mouth marketing and viral campaigns that I’ve been developing since first utilizing it for the USB Absinthe Spoon. It’s simple: create a cool product, then launch a contest where people are invited to tell you why they deserve one for free. Create an “Offer Page”, where viewers can submit their entries in a blog-comment fashion for everyone to see. (Less than 24 hours after the USB Absinthe Spoon offer page launch, there were almost 500 submissions – that’s 500 free, user-generated, word of mouth advertisements about how cool the product is.) Then, give the product away free to those users who are the most…
