http://danzarrella.com/friction-inertia-and-social-media-optimization.html DanZarrella.com, yes there are two Rs. Fri, 04 Jul 2008 00:38:49 +0000 http://wordpress.org/?v=2.5 http://danzarrella.com/friction-inertia-and-social-media-optimization.html#comment-15231 The Scent of Chunked Content » Dan Zarrella Sun, 22 Apr 2007 17:29:49 +0000 http://danzarrella.com/friction-inertia-and-social-media-optimization.html#comment-15231 [...] User’s click (and enjoy) on links that give off the scent of a useful page. I would assert that headline structures like top 10s are successful because they give off the scent of chunked content. Even headlines that announce some sort of instruction imply that the content is chunked into instructional steps. Of course this is more of a usability, a friction-reduction point than a persuasive one. The user must still want to click (or vote for) the headline. [...] […] User’s click (and enjoy) on links that give off the scent of a useful page. I would assert that headline structures like top 10s are successful because they give off the scent of chunked content. Even headlines that announce some sort of instruction imply that the content is chunked into instructional steps. Of course this is more of a usability, a friction-reduction point than a persuasive one. The user must still want to click (or vote for) the headline. […]

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