Not all viral content sharing on Twitter happens in ReTweets, so when I designed my viral Tweeting survey, I included three similar questions:
1) What types of content do you ReTweet?
2) What types of content do you Tweet about?
3) What types of content do you Tweet links to?
They’re all pretty similar, but there are obvious differences in each. For instance, people are OK Tweeting about their own opinions, but are unlikely to Tweet links to or ReTweet other peoples’ opinions.
But here’s where the data gets really interesting, the graph below shows the differences in answers by the gender of the respondent. 10.5% more women than men say they ReTweet entertainment content, while 32.2% more men Tweet about their opinions.
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August 10th, 2009 at 11:03 am
The gender differences surprised me a bit. I would have thought it be the other way around, especially given topics. Great stuff, as usual Dan.
August 10th, 2009 at 11:58 am
Interesting…I love these little studies. Out of curiosity where’d you get your sample population from and how many people was it comprised of (e.g., how many males versus females)?
August 10th, 2009 at 12:21 pm
Sample size?
Margin of error?
How confident do you feel that this was a truly random sample and representative of the overall Twitter population and not just the social media/tech types that follow you?
August 10th, 2009 at 1:27 pm
Seems like sexist pseudo-science to me. You quote no data source, and your metrics don’t accurately reflect my retweets or those of numerous other males I follow. Maybe you just follow simpleminded men for some reason?
August 10th, 2009 at 2:59 pm
Interesting information. I too am curious about the sample size and where your sample population came from.
August 11th, 2009 at 4:56 am
@ Maria, i too was suprised by the gender differences, though i dont want to stereotype the sexes.
August 11th, 2009 at 11:22 am
Interesting enough findings to inspire a larger study by a recognized research organization…I’d say. Another variable to consider: aren’t the bulk of men/women on Twitter really all about marketing or business? So “selling of yourself” is key and that can be done in different ways. Some people choose the “about me” angle and others choose the “share info” angle. It may boil down to gender to some degree, but there are also just differences in individual business style. Good conversation to start, Dan!
August 20th, 2009 at 9:25 pm
testing disqus
August 21st, 2009 at 4:25 am
testing disqus
November 4th, 2009 at 12:21 pm
[...] of them will retweet your message. However, not all followers are created equally. For example, men are more likely to retweet opinions, while women are more likely to retweet entertainment information. There are a number of tools [...]