Following up on the post I made about the Google Grants account I’m working with for an awesome non-profit.
I’ve re-organized the non-profit’s PPC account and in the process learned a lot about adwords in general and the Google Grants program in specific.
Apparantly Google Grants accounts cannot bid on the content network and cannot bid more than 1.00 per click. That will leave you to get your quality score up to get decent placement and maybe hopefully even some cheap clicks.
Oh, and the advanced keyword and ad search and editing tools? Totally clutch.
Update: I RTFMd finally and it confirms the above stuff, but made me realize I was mistaken about the size of the grant.