[Infographic] The Science of Instagram

Using the Instagram Analytics Tool PicStats

featured-post-2

If you want to see data like this about your account specifically, check out the Instagram analytics tool I released: PicStats.com

When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

I recently spent some time collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work). The result is the infographic below. If you’re curious about the nerdy details of the dataset, there are details at the bottom of it.

Be sure to come see me present my all new edition of The Science of Social Media next week in Boston at INBOUND. I’ll be speaking on Wednesday the 17th at 1:45PM. There will be tons of never before seen data, including lots about visual content. Oh, and follow me on Instagram!

Read More