Comments on: Informational Cascades Prove Tipping Points Exist http://danzarrella.com/informational-cascades.html DanZarrella.com, Social & Viral Marketing Scientist Fri, 05 Sep 2008 16:04:07 +0000 http://wordpress.org/?v=2.6.1 By: Why People Forward Chain Letters | Dan Zarrella http://danzarrella.com/informational-cascades.html#comment-153655 Why People Forward Chain Letters | Dan Zarrella Thu, 28 Aug 2008 15:55:22 +0000 http://danzarrella.com/informational-cascades.html#comment-153655 [...] social proof factor goes back to information cascades and the understanding that humans base many of their decisions on the choices of others, it just [...] [...] social proof factor goes back to information cascades and the understanding that humans base many of their decisions on the choices of others, it just [...]

]]> By: Steve Coombes http://danzarrella.com/informational-cascades.html#comment-68560 Steve Coombes Sun, 13 Apr 2008 18:41:56 +0000 http://danzarrella.com/informational-cascades.html#comment-68560 Just ran across this post (following in from your Twitter poll). I heard an interview on WBZ newsradio with Boston Market founder George Nadaff. He was discussing how he was impressed by a line of people outside a UFood restaurant (not sure that was name at the time). Long story short, he's now involved in opening close to 40 of the restaurants out west. Courtesy of the 'tipping point' catalyst of a line of people standing outside the restaurant he was driving by. Just ran across this post (following in from your Twitter poll). I heard an interview on WBZ newsradio with Boston Market founder George Nadaff. He was discussing how he was impressed by a line of people outside a UFood restaurant (not sure that was name at the time). Long story short, he’s now involved in opening close to 40 of the restaurants out west. Courtesy of the ‘tipping point’ catalyst of a line of people standing outside the restaurant he was driving by.

]]> By: Rob O. http://danzarrella.com/informational-cascades.html#comment-66111 Rob O. Sat, 05 Apr 2008 18:01:45 +0000 http://danzarrella.com/informational-cascades.html#comment-66111 Truly thought-provoking stuff. I'll bet you already have, but you definitely need to read Malcolm Gladwell's "The Tipping Point" if not. It's fuel for all sorts of deep thinking and coffeehouse arguments. Truly thought-provoking stuff. I’ll bet you already have, but you definitely need to read Malcolm Gladwell’s “The Tipping Point” if not. It’s fuel for all sorts of deep thinking and coffeehouse arguments.

]]> By: Joan Vinall-Cox http://danzarrella.com/informational-cascades.html#comment-66077 Joan Vinall-Cox Sat, 05 Apr 2008 12:59:17 +0000 http://danzarrella.com/informational-cascades.html#comment-66077 Fascinating! I wonder if it would have been 23% if they'd interviewed Tweeters. I know that the recommendations and links I choose to follow on Twitter are those I see as having "high precision" knowledge, (which is why I'm 'here'.) I deliberately set out to change a small detail of behavior of others at my exercise club and it took me, acting twice a week, about a month to effect the change Fascinating! I wonder if it would have been 23% if they’d interviewed Tweeters. I know that the recommendations and links I choose to follow on Twitter are those I see as having “high precision” knowledge, (which is why I’m ‘here’.)

I deliberately set out to change a small detail of behavior of others at my exercise club and it took me, acting twice a week, about a month to effect the change

]]> By: Mark Lancaster http://danzarrella.com/informational-cascades.html#comment-66067 Mark Lancaster Sat, 05 Apr 2008 12:17:48 +0000 http://danzarrella.com/informational-cascades.html#comment-66067 Great article. I absolutely agree that tipping points exist - it's how many popular nightclubs become popular, and how those same nightclubs can become unpopular too. Marketing does play a major role in how people consume the things they do. I mean, look at the idea of "pet rocks" - clearly stupid, yet it was a fad. Thanks for the article though. Enjoyed it :) Great article.

I absolutely agree that tipping points exist - it’s how many popular nightclubs become popular, and how those same nightclubs can become unpopular too.

Marketing does play a major role in how people consume the things they do. I mean, look at the idea of “pet rocks” - clearly stupid, yet it was a fad.

Thanks for the article though. Enjoyed it :)

]]> By: Ron K Jeffries http://danzarrella.com/informational-cascades.html#comment-65880 Ron K Jeffries Fri, 04 Apr 2008 20:49:31 +0000 http://danzarrella.com/informational-cascades.html#comment-65880 Thought provoking article. Thanks for providing references. Thought provoking article. Thanks for providing references.

]]> By: lisa C http://danzarrella.com/informational-cascades.html#comment-65869 lisa C Fri, 04 Apr 2008 18:13:44 +0000 http://danzarrella.com/informational-cascades.html#comment-65869 This so explains the actions I see on a daily basis, thank you for a well written and easy to understand explanation. I will be doing more reading on this topic for sure. This so explains the actions I see on a daily basis, thank you for a well written and easy to understand explanation. I will be doing more reading on this topic for sure.

]]> By: Mark Dykeman http://danzarrella.com/informational-cascades.html#comment-65852 Mark Dykeman Fri, 04 Apr 2008 15:55:24 +0000 http://danzarrella.com/informational-cascades.html#comment-65852 Dan, I'm glad to see that the "influencer" conversation continues forward - it's been one of my favorite topics in 2008. Marshall's article, and the Pollara study, does bring up the interesting point about the influence of <strong>bloggers</strong>, though, doesn't it? Dan, I’m glad to see that the “influencer” conversation continues forward - it’s been one of my favorite topics in 2008.

Marshall’s article, and the Pollara study, does bring up the interesting point about the influence of bloggers, though, doesn’t it?

]]> By: laurent http://danzarrella.com/informational-cascades.html#comment-65820 laurent Fri, 04 Apr 2008 15:03:13 +0000 http://danzarrella.com/informational-cascades.html#comment-65820 Dan, Thanks for your analysis and all those great reference. Oh and the beautiful waterfall pictures! You're probably onto something. How many times have I see friends choosing a restaurant vs another because one was almost full but the other was empty. For most people, the risk of trying something new is always a big consideration in making choices. To fight such a risk, there's trust. In the restaurant case, as you said, we instinctively trust the others just by the fact that they made a choice before us one way vs the other. Your clarification helps a lot to sort out what's being said lately about the tipping points, the influencers and so on. I read another posts that said something similar to you and ended up concluding that, when it comes to choosing who to engage with, marketers need to find 'THEIR' A-list vs THE A-list. It could be a bunch of people that aren't part of the cream because they're passionate about something that doesn't make everyday's headlines. Dan,
Thanks for your analysis and all those great reference. Oh and the beautiful waterfall pictures! You’re probably onto something. How many times have I see friends choosing a restaurant vs another because one was almost full but the other was empty. For most people, the risk of trying something new is always a big consideration in making choices. To fight such a risk, there’s trust. In the restaurant case, as you said, we instinctively trust the others just by the fact that they made a choice before us one way vs the other. Your clarification helps a lot to sort out what’s being said lately about the tipping points, the influencers and so on. I read another posts that said something similar to you and ended up concluding that, when it comes to choosing who to engage with, marketers need to find ‘THEIR’ A-list vs THE A-list. It could be a bunch of people that aren’t part of the cream because they’re passionate about something that doesn’t make everyday’s headlines.

]]> By: Paula http://danzarrella.com/informational-cascades.html#comment-65812 Paula Fri, 04 Apr 2008 14:49:52 +0000 http://danzarrella.com/informational-cascades.html#comment-65812 Although I only play with social networking and such for my own amusements, it's very interesting to see the social science behind how we do the things we do. Thanx for writing such an interesting piece. Oh yes, and on the 23% of respondents taking the advice of well known bloggers, I'm guessing they didn't ask too many tech savvy people! :) Although I only play with social networking and such for my own amusements, it’s very interesting to see the social science behind how we do the things we do. Thanx for writing such an interesting piece.

Oh yes, and on the 23% of respondents taking the advice of well known bloggers, I’m guessing they didn’t ask too many tech savvy people! :)

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