Kottke on What Makes an Idea Viral

The factors that play into the “virality” of an idea, or more specifically a link in this case, is a topic I’ve started to delve into with my What Makes an Idea Viral series. Yesterday, Jason Kottke did a little bit of his own riffing on the Seth Godin post that started my series:

Seth hits the nail right on the head with this. When I’m deciding what links to post here, I’m essentially curating ideas, collecting them to “send” to you (and to myself, in a way). And unconsciously, these seven points factor into my decision on what to post here.

Kottke essentially agrees with Godin in his list of factors. We should all be thinking about these points when creating any content we’d like people to link to.

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