My Predictions for Social Media Marketing in 2010

Dec 23rd 2009 View Comments




IRL

One of the most powerful potentials of social media is for it to not only connect people online, but facilitate connections offline as well. 2010 will see an increase in location aware apps and games that blur the line between the web and the real work with technologies like Four Square and augmented reality. Driving this will be continued interest in and improvement of mobile web technologies like smart phones and netbooks. The real world will be important again.

Micro-Targeting and Personalization

Everyone actively engaging in social networking is sharing a ton of data about themselves and in 2010 companies will leverage this information in increasingly sophisticated ways. Micro-targeting and personalization will take advantage of information on individual people to deliver highly customized messaging and content to small and smaller segments. Opinion mining technologies will begin to mature, allowing researchers to utilize the entire social web as a global focus group for any brand, product, service or idea.

Small Business Social Media Marketing

In 2010 small businesses will continue to realize the high bang-to-buck ratio of social media marketing and will get into it like never before. Social media is a great equalizer in that it allows small companies to compete more effectively with large ones. They’ll take a strong do-it-yourself stance and will demand accountability and effective analytics.

The Real Time Web

We’ve been hearing about the emergence of a real time web for a while now, but 2010 is the year when it will really come into its own bolstered by advances in mobile technology, micro-content production and the recent integration of Twitter with Bing and Google. Traditional link popularity search is too slow so it will be augmented or replaced by instant real time based search. Trend spotting will happen minutes or hours after some new fad starts, rather than days, weeks or months. And you’ll hear about breaking news faster than ever before.

I also contributed my predictions to TrendsSpotting’s 2010 social media influencers predictions. You can see the slideshow of a bunch of great thought leader’s ideas below.



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  • http://www.taylormarek.com taylormarek

    Good stuff. Ran across your site from a recommendation from Derek Johnson. I love what I see, we gotta talk sometime soon! ;)

  • http://taylormarek.com/ taylormarek

    Good stuff. Ran across your site from a recommendation from Derek Johnson. I love what I see, we gotta talk sometime soon! ;)

  • http://www.tengoldenrules.com/ Erika Barbosa

    Great stuff Dan. Important point you made – making the real world important again.

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  • http://www.yougottacall.blogspot.com timtracey

    “One of the most pow er ful poten tials of social media is for it to not only con nect peo ple online, but facil i tate con nec tions offline as well.”
    Good stuff, Dan.
    These are logical forward steps for small businesses to connect online to offline conversations, relationships and transactions.
    The infrastructure is in place – as more consumers begin to power “real” word-of-mouth with online tools SMB stand to benefit from exponential yields in qualified referrals and new business.

  • http://www.yougottacall.blogspot.com timtracey

    “One of the most pow er ful poten tials of social media is for it to not only con nect peo ple online, but facil i tate con nec tions offline as well.”
    Good stuff, Dan.
    These are logical forward steps for small businesses to connect online to offline conversations, relationships and transactions.
    The infrastructure is in place – as more consumers begin to power “real” word-of-mouth with online tools SMB stand to benefit from exponential yields in qualified referrals and new business.

  • http://www.yougottacall.blogspot.com timtracey

    “One of the most pow er ful poten tials of social media is for it to not only con nect peo ple online, but facil i tate con nec tions offline as well.”
    Good stuff, Dan.
    These are logical forward steps for small businesses to connect online to offline conversations, relationships and transactions.
    The infrastructure is in place – as more consumers begin to power “real” word-of-mouth with online tools SMB stand to benefit from exponential yields in qualified referrals and new business.

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  • http://twitter.com/janblencowe_art janblencowe

    Your #1 prediction that real life will once again become more important is right on the money! I already see this happening and have plans myself for organizing an art exhibit “in real life” bringing together a number of artists on Twitter who all live in my state, Connecticut. The potential for cross pollinating on-line relationships and connections with real life activities is quite exciting!

  • http://twitter.com/janblencowe_art janblencowe

    Your #1 prediction that real life will once again become more important is right on the money! I already see this happening and have plans myself for organizing an art exhibit “in real life” bringing together a number of artists on Twitter who all live in my state, Connecticut. The potential for cross pollinating on-line relationships and connections with real life activities is quite exciting!

  • http://www.stayhomejoe.com joe robertson

    Dan, well thought out and we are seeing things moving pretty quickly in these directions. Most interesting to me has been Twitter becoming a Google source for real-time search results. We will have to see how it evolves.

  • http://www.stayhomejoe.com joe robertson

    Dan, well thought out and we are seeing things moving pretty quickly in these directions. Most interesting to me has been Twitter becoming a Google source for real-time search results. We will have to see how it evolves.

  • http://expatjane.blogspot.com RKW

    Good stuff Dan! I wrote about the Trendsspotting.com piece on The Next Web: http://thenextweb.com/2009/12/31/social-media-p…

    Keep up the good work!

  • http://www.linkedin.com/in/reginawalton RKW

    Good stuff Dan! I wrote about the Trendsspotting.com piece on The Next Web: http://thenextweb.com/2009/12/31/social-media-p…

    Keep up the good work!

  • http://www.rennellgarrett.com/ Rinnell Garrett

    My prediction is that social media marketing will rise more then ever and twitter craze will not fall. I feel that twitter would be the most happening thing of 2010.

  • http://www.rennellgarrett.com/ Rinnell Garrett

    My prediction is that social media marketing will rise more then ever and twitter craze will not fall. I feel that twitter would be the most happening thing of 2010.

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  • socialmediamarketing321

    That’s a great info. Thanks for sharing. Looking forward to see the future discussion on these points.

  • socialmediamarketing321

    That’s a great info. Thanks for sharing. Looking forward to see the future discussion on these points.

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