IRL
One of the most powerful potentials of social media is for it to not only connect people online, but facilitate connections offline as well. 2010 will see an increase in location aware apps and games that blur the line between the web and the real work with technologies like Four Square and augmented reality. Driving this will be continued interest in and improvement of mobile web technologies like smart phones and netbooks. The real world will be important again.
Micro-Targeting and Personalization
Everyone actively engaging in social networking is sharing a ton of data about themselves and in 2010 companies will leverage this information in increasingly sophisticated ways. Micro-targeting and personalization will take advantage of information on individual people to deliver highly customized messaging and content to small and smaller segments. Opinion mining technologies will begin to mature, allowing researchers to utilize the entire social web as a global focus group for any brand, product, service or idea.
Small Business Social Media Marketing
In 2010 small businesses will continue to realize the high bang-to-buck ratio of social media marketing and will get into it like never before. Social media is a great equalizer in that it allows small companies to compete more effectively with large ones. They’ll take a strong do-it-yourself stance and will demand accountability and effective analytics.
The Real Time Web
We’ve been hearing about the emergence of a real time web for a while now, but 2010 is the year when it will really come into its own bolstered by advances in mobile technology, micro-content production and the recent integration of Twitter with Bing and Google. Traditional link popularity search is too slow so it will be augmented or replaced by instant real time based search. Trend spotting will happen minutes or hours after some new fad starts, rather than days, weeks or months. And you’ll hear about breaking news faster than ever before.
I also contributed my predictions to TrendsSpotting’s 2010 social media influencers predictions. You can see the slideshow of a bunch of great thought leader’s ideas below.
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December 24th, 2009 at 1:58 am
Good stuff. Ran across your site from a recommendation from Derek Johnson. I love what I see, we gotta talk sometime soon!
December 24th, 2009 at 1:58 am
Good stuff. Ran across your site from a recommendation from Derek Johnson. I love what I see, we gotta talk sometime soon!
December 24th, 2009 at 2:52 am
Great stuff Dan. Important point you made – making the real world important again.
December 26th, 2009 at 2:55 am
[...] Research-Live offers an analysis of some of the predictions made by the Trendspotting experts. Dan Zarella expands on his TrendSpotting [...]
December 26th, 2009 at 3:33 pm
“One of the most pow er ful poten tials of social media is for it to not only con nect peo ple online, but facil i tate con nec tions offline as well.”
Good stuff, Dan.
These are logical forward steps for small businesses to connect online to offline conversations, relationships and transactions.
The infrastructure is in place – as more consumers begin to power “real” word-of-mouth with online tools SMB stand to benefit from exponential yields in qualified referrals and new business.
December 26th, 2009 at 3:33 pm
“One of the most pow er ful poten tials of social media is for it to not only con nect peo ple online, but facil i tate con nec tions offline as well.”
Good stuff, Dan.
These are logical forward steps for small businesses to connect online to offline conversations, relationships and transactions.
The infrastructure is in place – as more consumers begin to power “real” word-of-mouth with online tools SMB stand to benefit from exponential yields in qualified referrals and new business.
December 26th, 2009 at 3:33 pm
“One of the most pow er ful poten tials of social media is for it to not only con nect peo ple online, but facil i tate con nec tions offline as well.”
Good stuff, Dan.
These are logical forward steps for small businesses to connect online to offline conversations, relationships and transactions.
The infrastructure is in place – as more consumers begin to power “real” word-of-mouth with online tools SMB stand to benefit from exponential yields in qualified referrals and new business.
December 28th, 2009 at 7:05 pm
[...] My Predictions for Social Media Marketing in 2010 by Dan Zarrella [...]
January 1st, 2010 at 6:07 pm
[...] son côté, Dan Zarella prédit que grâce à la réalitée augmentée et à l’Internet mobile, le monde réel [...]
January 1st, 2010 at 6:46 pm
Your #1 prediction that real life will once again become more important is right on the money! I already see this happening and have plans myself for organizing an art exhibit “in real life” bringing together a number of artists on Twitter who all live in my state, Connecticut. The potential for cross pollinating on-line relationships and connections with real life activities is quite exciting!
January 1st, 2010 at 6:46 pm
Your #1 prediction that real life will once again become more important is right on the money! I already see this happening and have plans myself for organizing an art exhibit “in real life” bringing together a number of artists on Twitter who all live in my state, Connecticut. The potential for cross pollinating on-line relationships and connections with real life activities is quite exciting!
January 1st, 2010 at 7:36 pm
Dan, well thought out and we are seeing things moving pretty quickly in these directions. Most interesting to me has been Twitter becoming a Google source for real-time search results. We will have to see how it evolves.
January 1st, 2010 at 7:36 pm
Dan, well thought out and we are seeing things moving pretty quickly in these directions. Most interesting to me has been Twitter becoming a Google source for real-time search results. We will have to see how it evolves.
January 1st, 2010 at 9:15 pm
Good stuff Dan! I wrote about the Trendsspotting.com piece on The Next Web: http://thenextweb.com/2009/12/31/social-media-p...
Keep up the good work!
January 1st, 2010 at 9:15 pm
Good stuff Dan! I wrote about the Trendsspotting.com piece on The Next Web: http://thenextweb.com/2009/12/31/social-media-p...
Keep up the good work!
January 5th, 2010 at 6:07 am
My prediction is that social media marketing will rise more then ever and twitter craze will not fall. I feel that twitter would be the most happening thing of 2010.
January 5th, 2010 at 6:07 am
My prediction is that social media marketing will rise more then ever and twitter craze will not fall. I feel that twitter would be the most happening thing of 2010.
January 6th, 2010 at 2:00 pm
[...] this year on a personal or brand level? Taking a thought from Dan Zarrella’ post about predictions social media marketing evolution. The user base of most online networks are demanding a more targeted and personalized experience. [...]
January 6th, 2010 at 2:38 pm
[...] Dan Zarella predicts that with the rise of augmented reality, the border between the web and reality will become increasingly blurred. [...]
January 11th, 2010 at 7:03 am
[...] Dan Zarrella: My Predictions for Social Media Marketing in 2010 [...]
January 12th, 2010 at 8:21 am
[...] Dan Zarrella: My Predictions for Social Media Marketing in 2010 [...]
January 12th, 2010 at 7:24 am
That’s a great info. Thanks for sharing. Looking forward to see the future discussion on these points.
January 12th, 2010 at 7:24 am
That’s a great info. Thanks for sharing. Looking forward to see the future discussion on these points.
January 19th, 2010 at 10:56 am
[...] – Predicciones Social media 2010 by Dan Zarrella [...]
April 23rd, 2010 at 2:02 am
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