My Unfair Advantage

One of my favorite pieces of social media advice is: “stop talking about yourself” but today I’m going to break that rule. Saturday is my six month wedding anniversary to my lovely wife Alison.

I love what I do. Lots of us in the space do. When I started working in online marketing 9 years ago I thought I lived the job. I would do it all day at work, and into the wee hours of the night at home. Since meeting my wife however I’ve discovered that I have an unfair advantage.

The unfair advantage is that between my coworkers and my wife, I’ve found myself surrounded with the most amazing talent in my industry. She even has a better Twitter username than I do. Our wedding vows mentioned Twitter and Facebook. Even when I’m not sitting at a screen I’m getting better at what I do because of her.

She’s the most brilliant social marketer I know (myself included). She’s also an amazing writer, a skill I’ve spent much time trying to learn. Believe me, if you’ve read something good I’ve written, chances are that her eyes and hands made it that way. Our book is a great example of this. She’s my most honest critic and the best partner I can imagine.

And while I’m a data junky in my element with huge databases, she’s much better with actual humans, being actually social. It’s the perfect compliment. I obsess over Twitter, she obsesses over Facebook. I love giving presentations with PowerPoint, she’s killer at Q&A.

The best advice I can give a social marketer is to find people like this. Find someone who knows what you’re talking about when you’re thinking about the intricacies of retweets and likes. We’re all still learning how this field works. And while you can get better in isolation, you’ll never be as good as you can be until you’re constantly challenged and supported by people better than you.

Oh, and happy anniversary darling.

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