New Data: Articles Published in the Morning Shared More on Facebook





It’s been a while since I last published Facebook sharing data and I was waiting to gather a large enough sample set to produce this graph.

I analyzed the average (interquartile mean to be specific) number of times articles were shared on Facebook based on the time of day they were published and I found that Facebook sharing seems to peak on articles that are posted in the morning, 9AM EST specifically.

I’ve previously found that ReTweeting peaks a few hours later in the day so the takeaway here I think is to publish your articles in the morning and then Tweet about them later in the day.

Another interesting data point here is the volume of stories posted at different hours. Notice the light gray bars at the bottom of the chart, they peak two hours after the “sharing peak”.

If you’re curious about my methodology, read this.

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{ 3 comments }

Tim Footman October 4, 2010 at 5:56 am

Surely this only applies if your readership is concentrated in a single time zone, or a small number of adjacent time zones. Readership of my blog tends to concentrate in three distinct geographical clusters (North America; Western Europe; East Asia), so it will be somewhere near 9 AM for a decent chunk of readers every few hours. C’mon, it’s a WORLD WIDE Web.

Dan Zarrella October 4, 2010 at 6:36 am

There are a few “peaks” but the news sources I used are all English language and US-based.

Mary Fletcher Jones October 4, 2010 at 2:26 pm

How nice for you! I can’t imagine, however, that the majority of people who blog have similar readership profiles. Most of my readers live within 25 miles of me, so I’m definitely going to apply Dan’s advice to future posts.

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