New Data: 33% of Facebook Posting is Mobile





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Some stats have been published, by researchers and the company themselves, about mobile usage of Facebook. But to content creators, one of the most important uses of the social network is when users create posts, sometimes posting original content, often sharing articles and media found elsewhere on the web. I was unable to find much data about how much of this activity occurs via mobile devices, so I decided to research my own.

I used a random sample set of more than 70,000 Facebook public posts (those from users with open privacy settings). The data includes status updates, videos, links and photos. 32.69% of those posts were created from mobile devices. The mobile Facebook website, m.facebook.com lead mobile usage with more than 18% of posts created through it. Below you can see a breakdown of the mobile applications used.

The official apps for the big three phones: iPhone, Android and Blackberry, were the next most commonly used mobile clients. After them were a slew of less common clients including 3rd party apps for iPad and iPhone as well as Samsung, HP, Windows and Sidekick phone clients. Which together constituted less than 1% of the total postings, and are combined into the “other” slice in the graph above.

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