One of the most common questions I hear about Facebook marketing, is: “How often should I post to my page?” And of course, I wasn’t happy that I didn’t have hard data to backup any answer I might give, so I did a little analysis.
I looked at over 2,600 of the most liked Facebook pages and their posts per day rates. What I found was surprising. As pages posted more than once a day they tended to have fewer likes, especially once they got past a 3 posts per day level.
I then dug a little deeper and looked at only pages that posted less than once a day and found that the number of likes was highest for pages that posted around once every other day.
The takeaway here is that you need to have regular activity on your Facebook page, but users don’t like it when you “spam their feed.” It seems that the optimum posts per day frequency is once every two days.