[New Data] The Science of Christmas

If you like social media data and science like this, buy my latest book: “Zarrella’s Hierarchy of Contagiousness.

Science makes everything better. Seriously, it’s a proven fact. So of course I did some analysis about Christmas and found some surprising insights. Don’t get fooled by the unicorns-and-rainbows myths about the holidays anymore. Here’s the science. Enjoy and Merry Christmas and Happy New Years!

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