11/21/06

Online Political Marketing

First, some statistics:

  • In 2004, over 40% of Americans got campaign information online. (source)
  • Another study said that in 2003, 68% used the net to keep up with political candidates, and 29% submitted their email address to receive more info. (source)
  • In 2006 51% of liberals got election information online. (source)

More data:

First, we heard about google bombing. Crude and inefficient, but potentially hilarious and powerfully grassroots. And then, of course, there was Howard Dean’s blog that almost won him the democratic nomination. In the past few elections, blogs have played an integral role in elections, uncovering scandal and debunking lies, but that’s the tip of what the online marketing iceberg can do for politics, even at a local level. With the rise of consumer generated media, there are a multitude of places candidates, parties, and organizations can turn to get their message out.

Here’s a few ideas:

  • Blogging
  • Wikipedia
  • SEO
  • Email
  • YouTube
  • Digg
  • Indymedia
  • Forums
  • Viral Ads/LinkBait

I plan to research this area more in the coming weeks and months, so look out for my posts.

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Bumpzee
  • Fark
  • Furl
  • TailRank
  • BlinkList

COMMENTS / 3 COMMENTS

I have heard, and it appears true, that politicians will continue to avoid the Internet because it will leave a solid trail of their promises and will put too much transparency in the equation. Blogging is already a factor - as politicians are now being accurately and inaccurately discussed on blogs. The last thing they want to do is provide irrefutable proof of their false promises!

Doug Karr added these pithy words on Nov 21 06 at 5:26 pm

Yeah, that touches on the statement validator thing Larry Page said.
Of course, if the politico is willing to either stay true to his promises, or keep them vague, this isn’t a concern.
But yeah, I totally agree with you that for the majority of politicians this is nearly impossible.

Dan Zarrella added these pithy words on Nov 21 06 at 5:35 pm

hi
i have some plans to work with politc in my country (arab country)
i would like if you can help me to get my aims.

zorba added these pithy words on Dec 21 06 at 1:53 am

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