http://danzarrella.com/ppc-ad-line-lengths-and-clickthrough-rates.html DanZarrella.com, Social & Viral Marketing Scientist Wed, 16 May 2012 13:36:14 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://danzarrella.com/ppc-ad-line-lengths-and-clickthrough-rates.html/comment-page-1#comment-18811 PPC for a Non-Profit » Dan Zarrella Fri, 25 May 2007 02:05:01 +0000 http://danzarrella.com/ppc-ad-line-lengths-and-clickthrough-rates.html#comment-18811 [...] It seems my recent interest in PPC stuff has borne fruit and I’ve begun volunteering to help out with a really cool non-profit’s PPC account. Not just any PPC account though, Google has given a grant to the organization in the form of a 1000$ (yes, thats correct a thousand dollars) a day (a day!) in clicks. The group, My World, takes African students on educational trips to places like Mount Kilimanjaro and the goal of the advertising is to raise funds to send these students on potentially life changing expeditions. My World’s project grew out of our collective experiences in Peace Corps, Tanzania, which exposed us to the great need for alternative strategies of education to supplement the standard methods, as well as the great promise that existing local resources had in filling that need. By supplementing traditional classroom education with experiential learning, we can very effectively make abstract concepts concrete, while offering disadvantaged students a once in a lifetime opportunity. [...] [...] It seems my recent interest in PPC stuff has borne fruit and I’ve begun volunteering to help out with a really cool non-profit’s PPC account. Not just any PPC account though, Google has given a grant to the organization in the form of a 1000$ (yes, thats correct a thousand dollars) a day (a day!) in clicks. The group, My World, takes African students on educational trips to places like Mount Kilimanjaro and the goal of the advertising is to raise funds to send these students on potentially life changing expeditions. My World’s project grew out of our collective experiences in Peace Corps, Tanzania, which exposed us to the great need for alternative strategies of education to supplement the standard methods, as well as the great promise that existing local resources had in filling that need. By supplementing traditional classroom education with experiential learning, we can very effectively make abstract concepts concrete, while offering disadvantaged students a once in a lifetime opportunity. [...]

]]> http://danzarrella.com/ppc-ad-line-lengths-and-clickthrough-rates.html/comment-page-1#comment-18120 Dave has a Blog » Dan Zarrella Thu, 17 May 2007 13:24:14 +0000 http://danzarrella.com/ppc-ad-line-lengths-and-clickthrough-rates.html#comment-18120 [...] When I said the other day I generally keep my nose out of PPC things its because of this guy. His name is Dave and I work with him. He does PPC (I’m organic FTW 4 lyfe). So after much prodding and many cubicle assaults I’ve coerced him into blogging. And here’s his first post, a little caveat emptor to yahoo PPC customers about their billing processes. Go over, say hi, and don’t be too nice. [...] [...] When I said the other day I generally keep my nose out of PPC things its because of this guy. His name is Dave and I work with him. He does PPC (I’m organic FTW 4 lyfe). So after much prodding and many cubicle assaults I’ve coerced him into blogging. And here’s his first post, a little caveat emptor to yahoo PPC customers about their billing processes. Go over, say hi, and don’t be too nice. [...]

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