I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with a budget estimation.
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September 10th, 2009 at 2:13 pm
hey Dan, great project, I'm planning my website account to do Cost per Action and affiliate sales.
great
September 10th, 2009 at 9:13 pm
hey Dan, great project, I'm planning my website account to do Cost per Action and affiliate sales.
great