PPC Cost Per Acquisition (CPA) Formula

Jun 5th 2007 View Comments




I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with a budget estimation.

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  • tizdoyle

    hey Dan, great project, I'm planning my website account to do Cost per Action and affiliate sales.
    great

  • tizdoyle

    hey Dan, great project, I'm planning my website account to do Cost per Action and affiliate sales.
    great