Comments on: The Freebie Niche: A Secret and Powerful Vector for Social and Viral Marketing? http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html DanZarrella.com, Social & Viral Marketing Scientist Sun, 07 Sep 2008 07:00:59 +0000 http://wordpress.org/?v=2.6.1 By: Brad http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-55718 Brad Tue, 26 Feb 2008 21:25:02 +0000 http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-55718 Hiya, Great site! Question: How did the "freebie" sites find your post and aggregate it? Did you help in that process at all? -Thanks, Brad Hiya,

Great site!

Question: How did the “freebie” sites find your post and aggregate it? Did you help in that process at all?

-Thanks, Brad

]]> By: Dan Zarrella http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47398 Dan Zarrella Tue, 22 Jan 2008 00:31:45 +0000 http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47398 @jfp & @adam the freebie was a physical swag item, as soon as I do a bit more research I'll post details, @jfp & @adam the freebie was a physical swag item, as soon as I do a bit more research I’ll post details,

]]> By: Adam Maywald http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47383 Adam Maywald Mon, 21 Jan 2008 21:43:37 +0000 http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47383 Great post - lots of valuable data there. I know sharing the specific page and tool might be a little much, so I'll ask if you could give us a general overview of the tool, without getting into specifics. Great post - lots of valuable data there. I know sharing the specific page and tool might be a little much, so I’ll ask if you could give us a general overview of the tool, without getting into specifics.

]]> By: John S. Rhodes http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47369 John S. Rhodes Mon, 21 Jan 2008 19:28:38 +0000 http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47369 We've been looking into freebie seekers as well. Take this free ecourse as an example: http://ReallySimpleMethod.com It's a little story that's also a squeeze page. About 42% of the folks that view that page subscribe for the ecourse. It could be higher, and should be higher, but that's for another day. These folks convert on the backend very poorly. That is, when we offer up new freebies, they go crazy. But, when they are offered something with a price, they hardly buy at all; sometimes below 1% conversion rates. So, that site, as an example, is a mixed bag. We can easily grow a list with it, but the economics for "monetizing the list" are so-so at best. There are other uses for lists like these, however. Sharp marketers know what I'm talking about. You can, for example, drive these folks to pages and ask for Diggs and Stumbles and the like. ~ John We’ve been looking into freebie seekers as well. Take this free ecourse as an example:

http://ReallySimpleMethod.com

It’s a little story that’s also a squeeze page. About 42% of the folks that view that page subscribe for the ecourse. It could be higher, and should be higher, but that’s for another day.

These folks convert on the backend very poorly. That is, when we offer up new freebies, they go crazy. But, when they are offered something with a price, they hardly buy at all; sometimes below 1% conversion rates.

So, that site, as an example, is a mixed bag. We can easily grow a list with it, but the economics for “monetizing the list” are so-so at best.

There are other uses for lists like these, however. Sharp marketers know what I’m talking about. You can, for example, drive these folks to pages and ask for Diggs and Stumbles and the like.

~ John

]]> By: JFP http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47356 JFP Mon, 21 Jan 2008 16:21:34 +0000 http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47356 Good post, but could you tell us what got your site posted, and give a couple of example urls? Good post, but could you tell us what got your site posted, and give a couple of example urls?

]]> By: Derek http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47353 Derek Mon, 21 Jan 2008 15:43:36 +0000 http://danzarrella.com/the-freebie-niche-a-secret-and-powerful-vector-for-social-and-viral-marketing.html#comment-47353 Really great breakdown and details here. It must have taken some time. We've worked on something similar - but actually targeted some of the more active users (in topically related forums & communities) up front, in order to get some initial exposure and feedback (via free goods). Getting these folks invested turned into a successful link building effort for the client. It also spread the word via communities and forums really nicely as well. Really great breakdown and details here.
It must have taken some time.

We’ve worked on something similar - but actually targeted some of the more active users (in topically related forums & communities) up front, in order to get some initial exposure and feedback (via free goods).

Getting these folks invested turned into a successful link building effort for the client. It also spread the word via communities and forums really nicely as well.

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