Comments on: The Goliath Effect http://danzarrella.com/the-goliath-effect.html DanZarrella.com, Social & Viral Marketing Scientist Wed, 16 May 2012 13:36:14 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: 10 tips of How to deal with a social media crisis | Social media, Buzz, Viral consultant blogger http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-284771 10 tips of How to deal with a social media crisis | Social media, Buzz, Viral consultant blogger Mon, 23 May 2011 10:16:51 +0000 http://danzarrella.com/the-goliath-effect.html#comment-284771 [...] more likely to support and help you (fans and online ambassadors), even if social media works under ‘the Goliath effect‘ dynamics. If you are not ready by the time you will try to understand social media and [...] [...] more likely to support and help you (fans and online ambassadors), even if social media works under ‘the Goliath effect‘ dynamics. If you are not ready by the time you will try to understand social media and [...]

]]> By: Q & A – How do You Use Social Media in Internet Marketing Best Practices >>> | Online Marketing Best Practices http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-265129 Q & A – How do You Use Social Media in Internet Marketing Best Practices >>> | Online Marketing Best Practices Wed, 25 Nov 2009 04:49:33 +0000 http://danzarrella.com/the-goliath-effect.html#comment-265129 [...] of my favorite lessons from studying urban legends and gossip is the “Goliath Effect.” This is where people tend to side with the underdog when they’re pitted against, or being [...] [...] of my favorite lessons from studying urban legends and gossip is the “Goliath Effect.” This is where people tend to side with the underdog when they’re pitted against, or being [...]

]]> By: John Ohno http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-265287 John Ohno Tue, 20 Oct 2009 20:08:53 +0000 http://danzarrella.com/the-goliath-effect.html#comment-265287 I am aware of the 'US vs THEM' mentality -- tribalism is what keeps capitalism afloat, since you can sell anything as long as it promises to make you a member of one group and distinct from another (said groups can be entirely arbitrary, and even in many cases invented by marketers and defined solely by those commodities that are their outward symbology -- or defined for some other goal and more or less identical). Perhaps it is the much talked about rooting-for-the-underdog element (supposedly common in the US specifically, though I haven't seen any hard evidence) that gives this an extra push -- people will be more supportive if the group your commodity distinguishes them from is big (and therefore implied to be 'bad'). Of course, this merely acts as a method to reinforce the existing system -- the machine manufactures bands like 'rage against the machine' to distract people who would otherwise actually rage against the machine, thereby guaranteeing its safety by manufacturing and selling (at great profit) token symbols of dissent. I am aware of the 'US vs THEM' mentality — tribalism is what keeps capitalism afloat, since you can sell anything as long as it promises to make you a member of one group and distinct from another (said groups can be entirely arbitrary, and even in many cases invented by marketers and defined solely by those commodities that are their outward symbology — or defined for some other goal and more or less identical). Perhaps it is the much talked about rooting-for-the-underdog element (supposedly common in the US specifically, though I haven't seen any hard evidence) that gives this an extra push — people will be more supportive if the group your commodity distinguishes them from is big (and therefore implied to be 'bad'). Of course, this merely acts as a method to reinforce the existing system — the machine manufactures bands like 'rage against the machine' to distract people who would otherwise actually rage against the machine, thereby guaranteeing its safety by manufacturing and selling (at great profit) token symbols of dissent.

]]> By: John Ohno http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-264878 John Ohno Tue, 20 Oct 2009 13:08:53 +0000 http://danzarrella.com/the-goliath-effect.html#comment-264878 I am aware of the 'US vs THEM' mentality -- tribalism is what keeps capitalism afloat, since you can sell anything as long as it promises to make you a member of one group and distinct from another (said groups can be entirely arbitrary, and even in many cases invented by marketers and defined solely by those commodities that are their outward symbology -- or defined for some other goal and more or less identical). Perhaps it is the much talked about rooting-for-the-underdog element (supposedly common in the US specifically, though I haven't seen any hard evidence) that gives this an extra push -- people will be more supportive if the group your commodity distinguishes them from is big (and therefore implied to be 'bad'). Of course, this merely acts as a method to reinforce the existing system -- the machine manufactures bands like 'rage against the machine' to distract people who would otherwise actually rage against the machine, thereby guaranteeing its safety by manufacturing and selling (at great profit) token symbols of dissent. I am aware of the 'US vs THEM' mentality — tribalism is what keeps capitalism afloat, since you can sell anything as long as it promises to make you a member of one group and distinct from another (said groups can be entirely arbitrary, and even in many cases invented by marketers and defined solely by those commodities that are their outward symbology — or defined for some other goal and more or less identical). Perhaps it is the much talked about rooting-for-the-underdog element (supposedly common in the US specifically, though I haven't seen any hard evidence) that gives this an extra push — people will be more supportive if the group your commodity distinguishes them from is big (and therefore implied to be 'bad'). Of course, this merely acts as a method to reinforce the existing system — the machine manufactures bands like 'rage against the machine' to distract people who would otherwise actually rage against the machine, thereby guaranteeing its safety by manufacturing and selling (at great profit) token symbols of dissent.

]]> By: Web 2.0 Announcer http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-43520 Web 2.0 Announcer Thu, 20 Dec 2007 10:18:17 +0000 http://danzarrella.com/the-goliath-effect.html#comment-43520 <strong>The "David vs Goliath" Effect in Social Media...</strong> [...]The Goliath effect shows up more frequently in social media perhaps than in any other form of communication. On many sites (Digg, Reddit, Youtube) and in many social media savvy communities (Apple fans, Ron Paul supporters) the key motivating fact... The "David vs Goliath" Effect in Social Media…

[...]The Goliath effect shows up more frequently in social media perhaps than in any other form of communication. On many sites (Digg, Reddit, Youtube) and in many social media savvy communities (Apple fans, Ron Paul supporters) the key motivating fact…

]]> By: Kenny Leenhouts http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-43500 Kenny Leenhouts Thu, 20 Dec 2007 03:55:13 +0000 http://danzarrella.com/the-goliath-effect.html#comment-43500 Hey Dan, nice post. I'm pretty sure that I'm going to have to start reading some of these books your always bringing up in casual conversation. (Please note: imagine my "condescending-Dan face" while typing this) Hey Dan, nice post.
I’m pretty sure that I’m going to have to start reading some of these books your always bringing up in casual conversation. (Please note: imagine my “condescending-Dan face” while typing this)

]]> By: Dan Zarrella http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-43496 Dan Zarrella Thu, 20 Dec 2007 02:11:27 +0000 http://danzarrella.com/the-goliath-effect.html#comment-43496 thank you g diddy, and yes that would be interesting, are you on twitter? John, what could I add to the article to make it more meaty? thank you g diddy, and yes that would be interesting, are you on twitter?

John, what could I add to the article to make it more meaty?

]]> By: John http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-43494 John Thu, 20 Dec 2007 01:15:01 +0000 http://danzarrella.com/the-goliath-effect.html#comment-43494 I must say I disagree with you on this theory. I am only slightly perturbed that I can only make this decision after getting through this story consisting of ridiculous amount of links, quotation marks, colored letters, and parenthesis - but alas no meat. I must say I disagree with you on this theory. I am only slightly perturbed that I can only make this decision after getting through this story consisting of ridiculous amount of links, quotation marks, colored letters, and parenthesis – but alas no meat.

]]> By: g diddy http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-43491 g diddy Thu, 20 Dec 2007 00:45:54 +0000 http://danzarrella.com/the-goliath-effect.html#comment-43491 I find your post very interesting. I own a few social news sites and it is interesting to see how the news about smaller less goliath companies fare. It would be interesting to do some sort of in depth study. <a> I find your post very interesting. I own a few social news sites and it is interesting to see how the news about smaller less goliath companies fare. It would be interesting to do some sort of in depth study.

]]> By: evolvor http://danzarrella.com/the-goliath-effect.html/comment-page-1#comment-43451 evolvor Wed, 19 Dec 2007 14:08:29 +0000 http://danzarrella.com/the-goliath-effect.html#comment-43451 Agree. Digg def has a "luke skywalker" mentality, where it's users are constantly talking about "blowing up the death star", so to speak. Agree. Digg def has a “luke skywalker” mentality, where it’s users are constantly talking about “blowing up the death star”, so to speak.

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