Comments on: The Neuroscience of Viral Marketing & Social Media http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html DanZarrella.com, Social & Viral Marketing Scientist Wed, 10 Mar 2010 05:05:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dan Zarrella http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-205099 Dan Zarrella Tue, 18 Nov 2008 20:25:25 +0000 http://danzarrella.com/?p=732#comment-205099 @larry would you agree that "fits within their existing mental frameworks" is another way of saying "resonates with experience"? @larry would you agree that “fits within their existing mental frameworks” is another way of saying “resonates with experience”?

]]> By: Larry Irons http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-205051 Larry Irons Tue, 18 Nov 2008 19:17:01 +0000 http://danzarrella.com/?p=732#comment-205051 People don't pass along any kind of content unless it resonates with experience, or they are paid for it...at least from what I can tell about social media. People don’t pass along any kind of content unless it resonates with experience, or they are paid for it…at least from what I can tell about social media.

]]> By: Dan Zarrella http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-204794 Dan Zarrella Tue, 18 Nov 2008 13:40:26 +0000 http://danzarrella.com/?p=732#comment-204794 @larry "unless it resonates with experience" i agree that relying on existing mental structures is important (especially in memory-dependent oral communications), but I'm not sure its an absolute requirement for meme assimilation @larry “unless it resonates with experience” i agree that relying on existing mental structures is important (especially in memory-dependent oral communications), but I’m not sure its an absolute requirement for meme assimilation

]]> By: Larry Irons http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-204340 Larry Irons Tue, 18 Nov 2008 03:23:42 +0000 http://danzarrella.com/?p=732#comment-204340 Your take on the topic is a bit crude. Activity in one or another part of the brain is just that...activity. Take a look at Gerald and Lindsay Zaltman's Marketing Metaphoria to understand why. It is the content of thoughts and feelings that matter, not where they occur. The brain doesn't copy something, like a meme (if you believe in such things) unless it resonates with experience. Your take on the topic is a bit crude. Activity in one or another part of the brain is just that…activity. Take a look at Gerald and Lindsay Zaltman’s Marketing Metaphoria to understand why. It is the content of thoughts and feelings that matter, not where they occur. The brain doesn’t copy something, like a meme (if you believe in such things) unless it resonates with experience.

]]> By: Alain Lemay http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-200986 Alain Lemay Mon, 03 Nov 2008 17:29:51 +0000 http://danzarrella.com/?p=732#comment-200986 Interesting. I have always attributed virality to a message's ability to bypass Broca's area, combined with a desire to achieve status (beine "the one" who sent that crazy vodeo everyone's talking about) but this might also serve to explain some of it, or at least tie in to the "magic recipe" for viral success. Interesting. I have always attributed virality to a message’s ability to bypass Broca’s area, combined with a desire to achieve status (beine “the one” who sent that crazy vodeo everyone’s talking about) but this might also serve to explain some of it, or at least tie in to the “magic recipe” for viral success.

]]> By: Infonote http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-200049 Infonote Thu, 30 Oct 2008 07:55:37 +0000 http://danzarrella.com/?p=732#comment-200049 Great post. I think you have a small mistake misspelling. a percentage of the neurons in that premotor cortex also lit up when the monkeys watched another money or a person perform a task." I think you wanted to write monkey, not money. Great post. I think you have a small mistake misspelling.

a percentage of the neurons in that premotor cortex also lit up when the monkeys watched another money or a person perform a task.”

I think you wanted to write monkey, not money.

]]> By: T-Enterprise http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-195768 T-Enterprise Fri, 24 Oct 2008 09:14:53 +0000 http://danzarrella.com/?p=732#comment-195768 Viral Marketing works because if its something eye-catching or out of the ordinary then people will tell each other about it. It will spread and propigate itself taking its message along with it, like a virus but not in a malicious way. More and more businesses are looking into Viral Marketing as part of a marketing campaign. If done correctly it can provide a lot of new interest in a business or product. As neuroscience gains a better understanding of WHY this concept works due to the make up of the brain then I can only imagine that in the future it will become a larger part of a marketing campaign with companies spending more money in this area. Viral Marketing works because if its something eye-catching or out of the ordinary then people will tell each other about it. It will spread and propigate itself taking its message along with it, like a virus but not in a malicious way.

More and more businesses are looking into Viral Marketing as part of a marketing campaign. If done correctly it can provide a lot of new interest in a business or product.

As neuroscience gains a better understanding of WHY this concept works due to the make up of the brain then I can only imagine that in the future it will become a larger part of a marketing campaign with companies spending more money in this area.

]]> By: Dan Zarrella http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-194961 Dan Zarrella Thu, 23 Oct 2008 16:40:33 +0000 http://danzarrella.com/?p=732#comment-194961 @mimac ok, you got me. TMS can be used to suppress the functioning of certain regions of the brain, so that their actions maybe understood. So while its not exactly a visual scanning or mapping system, it does allow for conceptual "mapping" of functionality to certain points of the brain. @mimac ok, you got me. TMS can be used to suppress the functioning of certain regions of the brain, so that their actions maybe understood.
So while its not exactly a visual scanning or mapping system, it does allow for conceptual “mapping” of functionality to certain points of the brain.

]]> By: mimac http://danzarrella.com/the-neuroscience-of-viral-marketing-social-media.html/comment-page-1#comment-194958 mimac Thu, 23 Oct 2008 16:36:40 +0000 http://danzarrella.com/?p=732#comment-194958 you say: "When you hook up a test subject to a brain scanning machine (like an fMRI, EEG, or TMS system)" How is a TMS system a brain !scanning! machine? you say: “When you hook up a test subject to a brain scanning machine (like an fMRI, EEG, or TMS system)”

How is a TMS system a brain !scanning! machine?

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