http://danzarrella.com/the-scent-of-chunked-content.html DanZarrella.com, Social & Viral Marketing Scientist Fri, 05 Sep 2008 16:05:57 +0000 http://wordpress.org/?v=2.6.1 http://danzarrella.com/the-scent-of-chunked-content.html#comment-18547 7 Chunks are Better Than 10 » Dan Zarrella Tue, 22 May 2007 12:49:09 +0000 http://danzarrella.com/the-scent-of-chunked-content.html#comment-18547 [...] A while back I mentioned the cognitive science behind chunking and studies that show that 7 chunks of data is easier for humans to process. Then I asserted that information scenting means that articles with indications they’re chunked would do better on sites like digg. I was speculating that this is why “Top 10″-type posts work so well. And now, study done by Russ Jones backs that up. He counted up how many “top 12″, “top 11″, “top 10″ etc, lists that made it to the front page of digg, and what number comes out on top with a 59% success rate? 7. (to be fair, his data set seems a little small, especially for non-10 numbers) [...] [...] A while back I mentioned the cognitive science behind chunking and studies that show that 7 chunks of data is easier for humans to process. Then I asserted that information scenting means that articles with indications they’re chunked would do better on sites like digg. I was speculating that this is why “Top 10″-type posts work so well. And now, study done by Russ Jones backs that up. He counted up how many “top 12″, “top 11″, “top 10″ etc, lists that made it to the front page of digg, and what number comes out on top with a 59% success rate? 7. (to be fair, his data set seems a little small, especially for non-10 numbers) [...]

]]> http://danzarrella.com/the-scent-of-chunked-content.html#comment-15244 Don’t be a Punk, be a Hunk and Chunk | The Marketing Technology Blog Sun, 22 Apr 2007 22:54:57 +0000 http://danzarrella.com/the-scent-of-chunked-content.html#comment-15244 [...] That really stunk, sorry! Hopefully it got your attention, though. Dan Zarrella has a great post on chunking your content. [...] [...] That really stunk, sorry! Hopefully it got your attention, though. Dan Zarrella has a great post on chunking your content. [...]

]]> http://danzarrella.com/the-scent-of-chunked-content.html#comment-15241 Douglas Karr Sun, 22 Apr 2007 22:12:43 +0000 http://danzarrella.com/the-scent-of-chunked-content.html#comment-15241 Great post. I struggle writing this way but am forcing myself to utilize subheadings, spacing, and 'chunks' more and more. Thanks for this tip! Great post. I struggle writing this way but am forcing myself to utilize subheadings, spacing, and ‘chunks’ more and more. Thanks for this tip!

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