Viral Content Sharing Report: The Dataset

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I published links to the survey in a variety of places in an attempt to gather input from a wide range of audiences. The first place I gathered answers from was Twitter, where I posted the link and asked others to “Re-Tweet” it and spread it further; this resulted in a large portion of the respondents being frequent Twitter users. From my Twitter stream, several people also posted links to the survey on their blogs, both personal and professional (I also posted the link on my blog). I made postings on Craigslists’ in major cities as well, and the final large source of responses came from a mass email I sent to a largely non-technical female audience (members of a site I own). All told, the survey received 420 usable, complete responses. The overall (before segmentation) results show the effects of some of this skew, especially towards the frequent Twitter users; however, results utilizing segmentation based on usage profiles control for this skew. The following graphs show the content sharing characteristics of the entire dataset.

The graph below shows the percentage of respondents who share content individually at certain frequencies.

This graph shows the percentage of respondents who share content individually with various amounts of friends.

This graph shows the percentage of respondents who share content individually in one of 3 ways.

This graph shows the percentage of respondents who share content individually from various sources.

This graph shows the percentage of respondents who share specific types of content individually.

The graph below shows the percentage of respondents who share content one-to-many at certain frequencies.

This graph shows the percentage of respondents who share content one-to-many with various amounts of friends.

This graph shows the percentage of respondents who share content individually from various sources.

The graph below shows the percentage of respondents who share specific types of content one-to-many.

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Viral Content Sharing Report: Table of Contents