Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak peek graphs from the report about the preferences of respondents who frequently read social news sites (like Digg):
And as always, I’d love to hear what you think.
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This is an interesting article. It definitely gives me a clear view of what people are sharing and where they are sharing it,etc. Thanks for posting this.
This is a great survey report on how viral marketing really works and how people share contents on the web.
Hi
the article is interesting if results are significant. How many people were surveyed? How many social/non-social readers the sample consisted of?
I’m always looking to reach readers and find content that is worth sharing. It truly helps to know what types of content might be most valued by others as well as where to reach those with common interests. Also, I was surprised by some of the results in the survey which I take as a positive sign that I was learning something new.
Just looked at the data and what I find interesting if i read it correctly is that blog is the number one content source shared (individually or with many) independently of the type of user (twitter, bloggers, facebooker…) though most freq social reader are probably all of those together
My partner and I realize how important blog sites are but seeing the graph is really terrific
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