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Viral Content Sharing Survey Report

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Finally, after sneak peeks and status updates, the report is done.

Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.

You can check out the table of contents here.

If you like the report, don’t forget to follow me on Twitter.

Here’s a few more sneak peek graphs from the report about the preferences of respondents who frequently read social news sites (like Digg):



And as always, I’d love to hear what you think.

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COMMENTS / 9 COMMENTS

[...] post recently saying that most people still share content via email. And Dan Zarrella has his own report on content sharing, which shows that email is used quite frequently (especially by non-heavy social media users / [...]

Adding Disqus and AddThis to Make Blog More Social added these pithy words on Aug 20 08 at 11:42 am

[...] Sure, people poke fun at Rand’s coinage of the term "linkerati," but this chart proves that frequent social readers are more likely to link to/share viral content. [...]

Roundup Thursday for the Week of 8/17/08 | Business Online Matters added these pithy words on Aug 22 08 at 9:19 am

[...] Sure, people poke fun at Rand’s coinage of the term "linkerati," but this chart proves that frequent social readers are more likely to link to/share viral content. [...]

Ogilvy Feeds » Blog Archive » Roundup Thursday for the Week of 8/17/08 added these pithy words on Aug 25 08 at 1:03 pm

[...] Dan Zarrella’s Viral content sharing survey report [...]

Marketinginnovatie.org » Blog Archive » Viral marketing bestaat niet deel 5: Conclusie en overwegingen added these pithy words on Sep 26 08 at 4:08 am

This is an interesting article. It definitely gives me a clear view of what people are sharing and where they are sharing it,etc. Thanks for posting this.

Followfocus added these pithy words on Aug 20 08 at 1:49 pm

This is a great survey report on how viral marketing really works and how people share contents on the web.

Internet Marketing Joy added these pithy words on Aug 21 08 at 3:16 am

Hi
the article is interesting if results are significant. How many people were surveyed? How many social/non-social readers the sample consisted of?

Adam Perdion added these pithy words on Aug 21 08 at 6:10 am

I’m always looking to reach readers and find content that is worth sharing. It truly helps to know what types of content might be most valued by others as well as where to reach those with common interests. Also, I was surprised by some of the results in the survey which I take as a positive sign that I was learning something new.

jcorn added these pithy words on Aug 21 08 at 8:06 am

Just looked at the data and what I find interesting if i read it correctly is that blog is the number one content source shared (individually or with many) independently of the type of user (twitter, bloggers, facebooker…) though most freq social reader are probably all of those together

laurentp added these pithy words on Sep 08 08 at 5:25 pm

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