Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak peek graphs from the report about the preferences of respondents who frequently read social news sites (like Digg):
And as always, I’d love to hear what you think.
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August 20th, 2008 at 11:42 am
[...] post recently saying that most people still share content via email. And Dan Zarrella has his own report on content sharing, which shows that email is used quite frequently (especially by non-heavy social media users / [...]
August 20th, 2008 at 1:49 pm
This is an interesting article. It definitely gives me a clear view of what people are sharing and where they are sharing it,etc. Thanks for posting this.
August 21st, 2008 at 3:16 am
This is a great survey report on how viral marketing really works and how people share contents on the web.
August 21st, 2008 at 6:10 am
Hi
the article is interesting if results are significant. How many people were surveyed? How many social/non-social readers the sample consisted of?
August 21st, 2008 at 8:06 am
I’m always looking to reach readers and find content that is worth sharing. It truly helps to know what types of content might be most valued by others as well as where to reach those with common interests. Also, I was surprised by some of the results in the survey which I take as a positive sign that I was learning something new.
August 22nd, 2008 at 9:19 am
[...] Sure, people poke fun at Rand’s coinage of the term "linkerati," but this chart proves that frequent social readers are more likely to link to/share viral content. [...]
August 25th, 2008 at 1:03 pm
[...] Sure, people poke fun at Rand’s coinage of the term "linkerati," but this chart proves that frequent social readers are more likely to link to/share viral content. [...]
September 8th, 2008 at 5:25 pm
Just looked at the data and what I find interesting if i read it correctly is that blog is the number one content source shared (individually or with many) independently of the type of user (twitter, bloggers, facebooker…) though most freq social reader are probably all of those together
September 26th, 2008 at 4:08 am
[...] Dan Zarrella’s Viral content sharing survey report [...]
February 4th, 2009 at 4:40 pm
My partner and I realize how important blog sites are but seeing the graph is really terrific