Viral Content Sharing Survey Report

Finally, after sneak peeks and status updates, the report is done.

Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.

You can check out the table of contents here.

If you like the report, don’t forget to follow me on Twitter.

Here’s a few more sneak peek graphs from the report about the preferences of respondents who frequently read social news sites (like Digg):

And as always, I’d love to hear what you think.

If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.


Followfocus August 20, 2008 at 1:49 pm

This is an interesting article. It definitely gives me a clear view of what people are sharing and where they are sharing it,etc. Thanks for posting this.

Internet Marketing Joy August 21, 2008 at 3:16 am

This is a great survey report on how viral marketing really works and how people share contents on the web.

Adam Perdion August 21, 2008 at 6:10 am

the article is interesting if results are significant. How many people were surveyed? How many social/non-social readers the sample consisted of?

jcorn August 21, 2008 at 8:06 am

I’m always looking to reach readers and find content that is worth sharing. It truly helps to know what types of content might be most valued by others as well as where to reach those with common interests. Also, I was surprised by some of the results in the survey which I take as a positive sign that I was learning something new.

laurentp September 8, 2008 at 5:25 pm

Just looked at the data and what I find interesting if i read it correctly is that blog is the number one content source shared (individually or with many) independently of the type of user (twitter, bloggers, facebooker…) though most freq social reader are probably all of those together

kathleen Bonham February 4, 2009 at 4:40 pm

My partner and I realize how important blog sites are but seeing the graph is really terrific

{ 4 trackbacks }