Comments on: What is Viral Marketing Science?

By: Mat

Mat — Mon, 27 Apr 2009 09:35:48 +0000

Viral marketing seems to be the norm right now, but as with anything, iot comes down to something as simple as , if you have a good idea, others will want to see it. That simple.

By: @ScottBradley

@ScottBradley — Sat, 04 Apr 2009 13:46:04 +0000

Dan,

I really love your blog. The analytical personality and marketer in me loves how you dig deep into what happens, why it happens, and how to use that knowledge to create powerful viral social media campaigns of your own.

Keep writing great content and bringing to light the “science” of how all of this is interconnected.

I always look forward to more.

By: UKMale

UKMale — Fri, 03 Apr 2009 20:56:19 +0000

I have never read so much bolloxs in all my life..”fields i draw from… neurology”!! As my grandfather was a top neurosurgeon…i would love him to read this. Think he would agree with me…bollox.

By: JustinSMV

JustinSMV — Sat, 28 Mar 2009 00:31:23 +0000

Understanding the concept and then finally executing the science! I love the Mad scientist picture

By: Richard Mayhan

Richard Mayhan — Wed, 25 Mar 2009 15:13:47 +0000

Has anyone tried viral marketing for causes or charities?

I doing a website for one of the Lost Boys of Sudan. He’s committed to helping several thousand children just returned to Sudan after being enslaved for years by the Muslim north.

Any tips?

By: Dan Zarrella

Dan Zarrella — Tue, 24 Mar 2009 18:25:55 +0000

@kenny I did read blink, and @rhea, I totally agree with the “bottom line – test” statement.

By: Rhea Drysdale

Rhea Drysdale — Tue, 24 Mar 2009 18:03:50 +0000

oh, and Dan… if you’re going to coin “viral marketing science” you should trademark that bitch, too. Interesting subject, we should start an SEO/social book club! lol

By: Rhea Drysdale

Rhea Drysdale — Tue, 24 Mar 2009 18:02:24 +0000

Is this turning into a Malcolm Gladwell debate? Kenny, in Blink, Gladwell also gives several situations where our gut can’t be trusted (just because we LIKE the doctor, doesn’t mean he’s a good doctor). If we look objectively at a short amount of information we have the potential to make an informed decision. With that said, there are a number of personal variables that can skew accurate thin slicing. Bottom line – test. Don’t say with certainty that A or B caused X. And, don’t say for certainty that our guts can or can’t be trusted, I think it depends entirely on the gut.

By: Kenny Hyder

Kenny Hyder — Tue, 24 Mar 2009 16:58:25 +0000

I like your reference to The Tipping Point.. Interesting though, you say, “actual data often disproves the conclusions drawn purely from gut-feelings” So I take it you haven’t read Blink? Also by Malcolm Gladwell?