Comments on: What is Viral Marketing? http://danzarrella.com/what-is-viral-marketing.html DanZarrella.com, Social & Viral Marketing Scientist Fri, 05 Sep 2008 16:07:18 +0000 http://wordpress.org/?v=2.6.1 By: Dan Zarrella http://danzarrella.com/what-is-viral-marketing.html#comment-33927 Dan Zarrella Thu, 11 Oct 2007 10:56:32 +0000 http://danzarrella.com/what-is-viral-marketing.html#comment-33927 Steve, I definitely agree that memes have always spread virally via word of mouth through communities. I think what is new is that the net allows marketers tools to effectively pursue that effect as a marketing goal, more so than any off-line media. I do think there are plenty of "good ideas" with lots of value that have never gone viral, despite large seeds. I believe there are characteristics that can increase an idea's chance of going viral, and most of them have more to do with good communication than a good idea. Steve, I definitely agree that memes have always spread virally via word of mouth through communities. I think what is new is that the net allows marketers tools to effectively pursue that effect as a marketing goal, more so than any off-line media.

I do think there are plenty of “good ideas” with lots of value that have never gone viral, despite large seeds. I believe there are characteristics that can increase an idea’s chance of going viral, and most of them have more to do with good communication than a good idea.

]]> By: Steve M http://danzarrella.com/what-is-viral-marketing.html#comment-33883 Steve M Thu, 11 Oct 2007 01:22:53 +0000 http://danzarrella.com/what-is-viral-marketing.html#comment-33883 Viral marketing is the way that ideas have always spread through communities. If something has value then people want to share it. Ideas that have more value then other get selected, and in that way we get a progression of ideas. Viral marketing is the way that ideas have always spread through communities. If something has value then people want to share it. Ideas that have more value then other get selected, and in that way we get a progression of ideas.

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