Comments on: What is Viral Marketing?

By: Social Media Viral Marketing (Day 23) | Swimming in the Social Media Sea

Social Media Viral Marketing (Day 23) | Swimming in the Social Media Sea — Tue, 02 Aug 2011 11:55:41 +0000

[...] is said that E-mail is the basic strategy for viral marketing, since E-Mail encourages people to forward information. With the development of [...]

By: annejaa

annejaa — Sat, 13 Feb 2010 15:23:18 +0000

That's good information!Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands to millions.

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By: Penelope Edwards

Penelope Edwards — Tue, 16 Jun 2009 13:47:54 +0000

Excellent blog. Just added it to my favourites, I will keep reading Oh and I enjoyed your twitter psych profiles as well, very cool idea.

By: Alimuddin @ Internet Viral Marketing

Alimuddin @ Internet Viral Marketing — Wed, 15 Oct 2008 04:49:38 +0000

very nice & informative blog. Cheers!

By: Justin Hamlin

Justin Hamlin — Wed, 08 Oct 2008 15:14:39 +0000

I hate to be them one to follow suit here, but I would have to agree as well. Viral marketing should be essential to any pro-marketers arsenal. Creating a healthy, lasting buzz about a topic is was fuels the search engines and our results in search requests as not only visible, but valid resources in the changing market. It is the solidity of these resources that continues to drive “good communication” across the internet. In my opinion viral marketing is often misunderstood by most and often not utilized by the ones that do know how to use it to aggregate PR (Page Rank) and drive traffic.

Alot can be said for the people that continue to improve the methods in which we understand this type of marketing and how to use it affectively.

Keep up the good work.

By: Dan Zarrella

Dan Zarrella — Thu, 11 Oct 2007 10:56:32 +0000

Steve, I definitely agree that memes have always spread virally via word of mouth through communities. I think what is new is that the net allows marketers tools to effectively pursue that effect as a marketing goal, more so than any off-line media.

I do think there are plenty of “good ideas” with lots of value that have never gone viral, despite large seeds. I believe there are characteristics that can increase an idea’s chance of going viral, and most of them have more to do with good communication than a good idea.

By: Steve M

Steve M — Thu, 11 Oct 2007 01:22:53 +0000

Viral marketing is the way that ideas have always spread through communities. If something has value then people want to share it. Ideas that have more value then other get selected, and in that way we get a progression of ideas.