Comments on: What Urban Legends Can Teach Us About Social Media Marketing

By: Watch The Science of Social Media Marketing Webinar on YouTube | Dan Zarrella

Fri, 26 Feb 2010 03:11:28 +0000

[...] epidemiology, steampunk, zombies and absinthe. I talk apply lessons from sources including urban legends, rumors, homeric poems and [...]

By: Q & A – How do You Use Social Media in Internet Marketing Best Practices >>> | Internet Marketing Best Practices

Wed, 25 Nov 2009 04:49:16 +0000

[...] of my favorite lessons from studying urban legends and gossip is the “Goliath Effect.” This is where people tend to side with the underdog when [...]

By: Q & A – How do You Use Social Media in Internet Marketing Best Practices >>> | Nick Nicholls Thoughts

Wed, 25 Nov 2009 04:48:48 +0000

[...] of my favorite lessons from studying urban legends and gossip is the “Goliath Effect.” This is where people tend to side with the underdog when [...]

By: Q & A – How do You Use Social Media in Internet Marketing Best Practices >>> | Your Web Best Practices

Wed, 25 Nov 2009 04:46:17 +0000

[...] of my favorite lessons from studying urban legends and gossip is the “Goliath Effect.” This is where people tend to side with the underdog when [...]

By: Q & A – How do You Use Social Media in Internet Marketing Best Practices >>> | Online Marketing Strategies

Wed, 25 Nov 2009 04:45:56 +0000

[...] of my favorite lessons from studying urban legends and gossip is the “Goliath Effect.” This is where people tend to side with the underdog when [...]

By: CPB

CPB — Wed, 25 Feb 2009 18:20:07 +0000

Twitter had been a good example of all of this. I consider Twitter as the new Urban Legend.

By: The 6 Viral Seeding Must-Haves | Dan Zarrella

The 6 Viral Seeding Must-Haves | Dan Zarrella — Mon, 15 Sep 2008 13:43:58 +0000

[...] was the desire of the sharer to start a conversation or receive feedback about a piece of content. Communal recreation is a reoccurring theme in social and contagious communications, including gossip, slang, rumors, [...]

By: Why People Forward Chain Letters | Dan Zarrella

Why People Forward Chain Letters | Dan Zarrella — Thu, 28 Aug 2008 15:54:01 +0000

[...] “virtual urban legends” and as such many of the motivations that cause people to spread urban legends are the same that make people forward those [...]

By: Linda Sherman

Linda Sherman — Thu, 03 Jan 2008 19:46:15 +0000

I found your blog and this article thanks to Alex de Carvalho on Twitter.
A worthy read. I watched a bit of an urban legend happen when Katie Holmes was seen wearing what appeared to be a Singelringen on a movie set. TMZ picked up a photo of her mid-June and from there was a swirl of conversation about Katie Holmes and why was she wearing a Singelringen. In Touch Magazine ran an article July 2nd titled “Now Katie’s The Boss” using Singelringen as one of their proof points. We got 43,000 visitors to the Singelringen website during the first two days of celebrity gossip blog domino effect from TMZ followed by non-gossip pick up on Singelringen. We were as surprised as anyone else.

By: The Goliath Effect | Dan Zarrella

The Goliath Effect | Dan Zarrella — Wed, 19 Dec 2007 05:23:30 +0000

[...] Goliath effect can be found in prototypical forms in both gossip and urban legends. I first found out about the Goliath effect while reading Jan Harold Brunvand’s study of urban legends, a specific brand of folklorology. [...]

By: What Gossip Teaches Us About Social Media | Dan Zarrella

What Gossip Teaches Us About Social Media | Dan Zarrella — Tue, 11 Dec 2007 19:28:10 +0000

[...] positive to the host). Comparing this type of gossip to the social conflict theory we find in the study of urban legends it becomes clear that where as the social conflict theory operates on a macrocosmic cultural level, [...]

By: What the Homeric Poems and Oral Tradition Can Teach Us About Social Marketing » Dan Zarrella

Tue, 27 Nov 2007 19:00:21 +0000

[...] in urban legends, oral tradition relies heavily on the game of Chinese Whispers it lives in. Each person who tells [...]

By: Igor The Troll

Igor The Troll — Sun, 25 Nov 2007 09:57:12 +0000

Dan, talk about David against Goliath. I am Wikipeding now and this consept is totally there.

While WP may look dry to a casual observer but on the inside is the frontier of information ready to be brought to the society.

The difficult part that it is very time consuming and we do not have enough hands to expedite the process of gathering and desimineting information, but bit by bit we bring it to academia, who inturn make it authoritative.

Wkipedia is not Authority, it is the people who learn from WP and Authoritate us.

Imagine, for one person to gather information from all parts of the Internet to get it Authoritated by Academia, a very daunting task.

David against Galaith!
Keep up the great work!

By: Dan Zarrella

Dan Zarrella — Wed, 21 Nov 2007 22:12:28 +0000

Jim, thanks for the incredibly kind words, I’m planning a few more posts similar to this soon.
Also, I loved your blog and will be watching it also.

By: 0Boy

0Boy — Wed, 21 Nov 2007 16:33:11 +0000

Dan,

This article was very impressive. I enjoyed it so much that I…

1) Read it twice
2) Had my wife read it
3) Featured it in an article on my blog as a “must read” for those wanting a better understanding of social media.

Thanks! I’ll be watching your blog intently.

Jim (0Boy)

By: Social Media Tips and Advice | Social News Watch

Social Media Tips and Advice | Social News Watch — Wed, 21 Nov 2007 16:15:06 +0000

[...] * * * Urban Legends, Social Media, and an Excellent Vocabulary [...]

By: Dan Zarrella

Dan Zarrella — Sat, 17 Nov 2007 23:59:59 +0000

thanks igor

By: Igor The Troll

Igor The Troll — Sat, 17 Nov 2007 19:57:57 +0000

David against Goliath.
Great analysis.