Comments on: Zarrella’s Hierarchy of Contagiousness

By: The Pall Masters Experiment | The Idea Farm

The Pall Masters Experiment | The Idea Farm — Fri, 30 Mar 2012 00:40:51 +0000

[...] just finished reading the Hierarchy of Contagiousness by Dan Zarella and I was completely inspired to take action. I wiped out my blog and I am starting [...]

By: Top Ten Tips for Creating Contagious ContentListenIn Pictures | ListenIn Pictures

Thu, 02 Feb 2012 21:01:14 +0000

[...] just finished reading Zarella’s Hierarchy of Contagiousness. It’s mostly about text based content, but I’ve taken his lessons and translated them [...]

By: Why You Should Ask For a +K on Twitter - Strawberryj.am Blog

Why You Should Ask For a +K on Twitter - Strawberryj.am Blog — Mon, 19 Sep 2011 17:31:23 +0000

[...] to the book, “Zarrella’s Hierarchy of Contagiousness” which investigates social media from a purely statistical standpoint, has some interesting [...]

By: 5 Rules (from High School) for Social Media |

5 Rules (from High School) for Social Media | — Tue, 30 Aug 2011 15:00:22 +0000

[...] #1 Don’t worry so much about popularity. Klout scores being all the rage, it’s hard not to want to have the most friends. And as a business, you do want to be popular. While it’s not a popularity race, Dan Zarrella @Hubspot points out that “In the vast majority of real cases, someone with 10,000 followers has more reach and influence than someone with 100.” The good news is that social media is not all about guesswork. There are some practical steps you can take to increase traffic to your blog and your website. Try Zarella’s Hierarchy of Contagiousness: Exposure, Awareness, Motivation. More on this here: http://bit.ly/p2OKZL [...]

By: The Science Of Social Media Marketing And Campaign Longevity For Emerging Brands - SEO Blog: Search Engine Optimization and Search Marketing :: Get Page One

Mon, 29 Aug 2011 22:53:23 +0000

[...] messages and the life and death of ReTweeted tweets. At Get Page One, we argue that in addition to Zarrella’s hierarchical strategy, you must also explicitly include influential people that will further champion your social media [...]

By: The Three Schools Of Twitter Marketing | Practice Kaizen

The Three Schools Of Twitter Marketing | Practice Kaizen — Thu, 02 Dec 2010 17:57:19 +0000

[...] to the Dan Zarrella’s hierarchy of contagiousness, you need these three important things to succeed with your [...]

By: Size Matters: How a Large Online Network Can Transform You, Your Marketing, and Your Business | The SocialGrow Blog

Sat, 24 Jul 2010 18:17:40 +0000

[...] Additional Reading “It all starts with having the largest possible audience.” -Dan Zarrella, Hierarchy of Contagiousness “Marketers must connect on social networks with people they don’t know, namely their [...]

By: John Haydon

John Haydon — Wed, 21 Jul 2010 01:08:26 +0000

The point of this post is to outline a framework for how content spreads online. Dan assumes that we can plug in our own numbers.

By: John Haydon

John Haydon — Wed, 21 Jul 2010 01:05:24 +0000

Dan – I'm really curious about this model you've created (it's a very novel idea… ), and I especially like your point of changing numbers in our favor.

By: Vincent

Vincent — Wed, 12 May 2010 17:32:47 +0000

Hi Dan,
I'm with some of Richard's comments on this one. Maybe it's the choice of word; contagiousness

18 out of 900 doesn't sound very contagious, certainly not in the 'viral' world?

By: Justin Kownacki - Sorry Guys: When It Comes to Your Audience, Size DOES Matter

Justin Kownacki - Sorry Guys: When It Comes to Your Audience, Size DOES Matter — Mon, 03 May 2010 05:04:00 +0000

[...] Zarrella created a graph he calls Zarrella’s Hierarchy of Contagiousness, which says that in order for a message to be successful, it must [...]

By: Creative Concepts - Is Your Company Afraid to Matter?

Creative Concepts - Is Your Company Afraid to Matter? — Wed, 28 Apr 2010 12:02:47 +0000

[...] the numbers on social media than anyone else we know. He recently proposed something he calls Zarrella’s Hierarchy of Contagiousness, which breaks down [...]

By: tim diaz

tim diaz — Wed, 21 Apr 2010 01:11:37 +0000

Very creative Dan! Just a fun fact, if you ever need a yacht or boat shipped anywhere, Yacht Exports is your best bet. They have done a great job with me!

By: Electronic Cigarette Girl

Electronic Cigarette Girl — Tue, 06 Apr 2010 20:51:49 +0000

Ill be developing my fb and myspace profiles based on this and will know if it works or not haha jk. Im sure its great advice, I just have to apply it.

-Bella

By: Bernd Traumpartner

Bernd Traumpartner — Tue, 30 Mar 2010 14:35:00 +0000

I Think most people are tweeting because they want to get regonized.

By: KINGRPG

KINGRPG — Mon, 29 Mar 2010 14:06:47 +0000

I like that you think. Thank you for share very much.

By: Nathan Clendenin

Nathan Clendenin — Fri, 19 Mar 2010 07:48:25 +0000

I would assume the graph above can be applied again with each of the 18 people who retweet your content to their followers (exposure). While the 18 are indeed increasing your exposure, the contagiousness is always diminishing. But if somebody with tons of followers and clout retweets you then your exposure goes up again and instead of 18 you have like 200 people retweeting and the virus starts spreading...

I'm pulling this out of my arse, but maybe you can think of it like riding a bicycle. As you peddle, you move forward. Without more peddling you coast to a stop. Your forward movement represents your contagiousness. It's always fighting gravity and friction to stop. If your exposure is low, it's like your not peddling. If your awareness or motivation are low then it's like you're going uphill. If your exposure is good then you're peddling hard and if you're awareness and motivation are great you're also on a downhill picking up speed!

Not sure if that analogy works or is even accurate, but it was helpful to me. This stuff is fascinating to learn about.

By: ckwrites2

ckwrites2 — Fri, 19 Mar 2010 00:15:20 +0000

marvelous adaptation of the classic sales funnel, or as I like to call it the social media marketing funnel – interesting to see that self selection and relevance remain the driving forces. wondering Dan if this also relates to the very brief half life of a tweet and even more so a retweet?

By: Dan Zarrella

Dan Zarrella — Thu, 18 Mar 2010 21:46:27 +0000

If 900 people see your content, maybe 18 will share it with others.

By: richardlebovitz

richardlebovitz — Thu, 18 Mar 2010 21:20:57 +0000

The graphic shows the conversion rate for a piece of content delivered via Twitter or email, and that this rate diminishes more or less based on the three criteria you describe. That much I understand. What I'm saying is that most people view social media as a way to expand reach, whereas your model shows a contraction. While what those initial 900 and the next 180 are a concern, I'm curious about those remaining 18 and where they fit into the equation, in other words, how do we leverage that initial 900 into, say, 1,800. I believe you've already answered that question as it relates to “content,” “relevancy” and “call to action.”