Author: Dan Zarrella

If you like this post, follow me on twitter. Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. […]
If you like this post, follow me on Twitter or take my survey about online content sharing. In 1940, the British military formed an organization as a part of the Special Operations Executive, or SOE, called the “Underground Propaganda Committee” or UPC whose mission was to create and disseminate rumors as defensive weapons against the […]
Chris Garrett asked a question on twitter this morning: Anyone know why people forward chain letters? And since I’ve been doing some research on exactly that question recently, I thought I’d write a post detailing some of what I’ve found. Probably the most important point is the idea that viral email chain letters are “virtual […]
I’ve had this idea rolling around in my head for a little while now, and I just got around to doing it. I’m conducting a survey on what types of content people share online, where and how they share it, who they share it with, and the all important question, why they share it. Click […]
Mediapost reported recently on the results of a survey done by research firm Pollara, and Marshall Kirkpatrick over at ReadWriteWeb commented on it in a post titled “There is No Tipping Point”. A number of thinkers… and now the Pollara study have been arguing that large numbers of people do not make decisions based on […]
If you like this post follow me on twitter Enki, Keeper of Me In ancient Sumerian mythology the god Enlil organized a list of divine laws or Me which eventually found their way into human hands. The Me were a set of rules and regulations detailing every part of the Sumerian culture. The author of […]
A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool. The keyword checking tool Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. […]
Marketing Pilgrim just published a list of 75 marketing gurus on twitter, some great people to be follow on that list (including myself </sarcasm>).
Got an email last night that Microsoft had released the beta version of its Ad Intelligence adCenter Add-in for Excel 2007 keyword research tool, what a name (good old Microsoft). I saw this tool at the MS booth at pubcon, and it looked pretty sweet, luckily we’d also just upgraded to Excel 2007 at the […]
I found this on sphinn and I wanted to respond to a few points. Its about applying a method of discussing the effects of media change on society by Marshal McLuhan called a Tetrad. What is enhanced? – The idea of an authority for the collective. When we have lots of people speaking it is […]