Viral Tweet Survey Preview: Blogging About Tweets

Some time ago, I started a survey about viral Twitter usage. I gathered a bunch of responses and then got crazy busy with some cool projects and speaking gigs. Over last weekend I finally got the data pulled into a database and started analyzing it. Here’s a sneak peek of what I think is one of the most interesting and useful data points in my results.

Some users blog about ideas and links they first saw on Twitter and for marketers this represents a huge opportunity for traffic generation, buzz building and link development. The first piece of data to look at is how often people action blog about tweets:

Then I looked at what type of content average users blog about from Twitter as well as what types of content “frequent twitter-to-bloggers” blog about. I defined frequent as once a week or more and 21.57% of my data set fell into that category.

One interesting this from this second data point is that frequent twitter-to-bloggers love blogging about entertainment news they saw on Twitter, any theories why?