Most modern marketers know that Instagram can be a powerful marketing channel if you know how to use it. Unfortunately it’s lacking a bit in the analytics department. So I made PicStats, a free tool that allows you to analyze any Instagram account, yours, your friends’ or even your competitors’ accounts. You can get data […]
If I say the word “meme” around a group of web savvy people, the first thing that will come to most minds is an image macro–a photograph overlayed with funny text. A sort of meta inside joke that gets passed around the internet. Things like Good Guy Greg, Success Baby or Grumpy Cat. And while […]
When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and […]
Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half […]
Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. […]
More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and […]
Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and […]
I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading […]
One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting […]
For more social media data like this, check out my latest book “The Science of Marketing” now! Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made […]