Canonical domain issues non-www to www verisons. Rae says it will take google months and months to fix the problem.
Using the MSN links from domain tool it shown that he “suitably stingy” in linking out.
You can create extra content that will get links in based on video and stories about what people do in bed.
Rae is using domaintools.com, great tool, same thing I use.
The marketing department buys links. Lots of radio station links is very obvious that they’re paid links. They use a dynamic number (based on where the visitor came from) in the title tag, lots of people are phoning from the telephone number. Thousands of 404 URLs are indexed still. Looks like there was a problem that was fixed. There is a flash front page, which was recommended by a ad agency. The marketing department is only buying obviously paid links and it is recommended that they learn about organic link development. It was suggested that they create a wikipedia page with a backlink about the sleepnumber.
Rae says the site is very nice looking and usable. The main page title tag should be expanded on. There is a correct 301 from non-www to www. There is a list of countries on the left side of the page, they’re all image links that could be changed to anchor text. The site has 79,000 links, some are paid but they’re pretty relevant. The site is ranking decently for its main phrases, but they’re still looking for more traffic. He said he was just looking to show off.
They question that having a .co.uk domain won’t rank well in other countries, like google.is. They need to redirect the non-www to 301 to the www version of the page. It is suggested that they build out seperate language specific domains. They have another domain (a .com) Its recommended to invest in extra copywriting to make each site unique. They need more links, only 1500 are showing in yahoo. They’ve also got translated domains across country specific tlds and they’re asking how to cross link those domains, it seems that it should be on a user-centric case by case basis, but it should be ok if they all have unique content. Its suggested that its done in “small doses”. There is a email in a simple textlink on the page. They also should not put up little sites if they won’t put “ommph”.
its recommended that all changes made to the site are recorded in a master document and who made them.
There was an MSN study released some months ago that showed that if a page does not have a lot of non-display content it is very likely to be spam.
Very very competative niche, but there are only a few hundred links. Its recommended that they do a backlink search on the old competitor and get all the same links. When new sites are put up its very important to map out old pages and 301 them to the new sites. Its recommended to look at logfiles for 404 errors and try to 301 those pages into real pages on the site. Rae suggests putting the site on its own server/IP. Its suggested that they register a “snazzier” domain name and 301 it into the main site.