Here’s the slides from my pubcon presentation. I’m not sure how easy they’ll be to read without the accompanying talking, and you may need to use full screen to see the detail in the graphics. I apologize in advance. Let me know what you thought.
You have a Twitter account, and you’re following some people. Some of those people are now following you back and you’re thinking “great, now what?” Or maybe you saw my Viral Tweet Test and are wondering how to accomplish the same effect for your content. In my Viral Content Sharing Survey I uncovered a bunch […]
Yesterday morning I launched a little off-the-cuff experiment in viral marketing via Twitter. I made a simple page on my site that asked people to retweet the link (and I specified a shortened URL from tinyurl to aid in tracking, or so I thought). I also asked people to comment on the page with their […]
Social and viral marketing are all about knowing your audience, especially that most infectious segment of your target that you’re considering your seed vector, and the best way to learn about them is through analytics. I’ve been thinking about analytics for viral marketing for a few days and then I saw a post on Social […]
Once you’ve decided you’d like to create a viral marketing campaign, its easy to become too focused on the details, and miss the forest for the trees, but a good campaign is the integration of a lot of parts. Here’s a quick checklist to make sure you haven’t missed anything. Goals Have you defined your […]
You’ve created the most awesome and incredibly infectious piece of viral creative in the history of man, or at least you’d like to think so. But now what? Viral marketing that nobody sees is hardly viral, so how do you “seed” your viral message, where should you post your content, who should you send it […]
I made some changes to my sidebar and I noticed that I’ve started to build up a decent number of posts on my weird take on history, sociology, psychology, memetics, viral marketing and social media (I like to call it protoviral). So I decided to go ahead and make one big roundup post so that […]
If you like this post, follow me on twitter. Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. […]
If you like this post, follow me on Twitter or take my survey about online content sharing. In 1940, the British military formed an organization as a part of the Special Operations Executive, or SOE, called the “Underground Propaganda Committee” or UPC whose mission was to create and disseminate rumors as defensive weapons against the […]
Chris Garrett asked a question on twitter this morning: Anyone know why people forward chain letters? And since I’ve been doing some research on exactly that question recently, I thought I’d write a post detailing some of what I’ve found. Probably the most important point is the idea that viral email chain letters are “virtual […]