I wrote this as support material for a speech being given by our VP. Its a list of non-SEO or PPC methods of building traffic (with an emphasis on blogs and social media)
- Social Networking Sites (Myspace, Friendster)
You can setup profiles for your website or yourself and use in-network messaging and bulletin systems to promote your site. - Digg
Writing digg-friendly content, like lists and howtos, and optimize your tags to gain traffic from digg users. - Delicious
Bookmark yoursite, with optimized keyword tags and others will see your link. - Wikipedia
Write an article about your site, company, self or niche and include a link back to your site. Or just add your (useful) link to an existing article. - Link Baiting Bloggers
Specific types of content are known to attract links from bloggers. - Forums
Find industry specific forums and message boards and become a helpful member, suggesting your site wherever appropriate and including a link in your signature. - Mailing Lists
Join niche email lists and become a respected member, again suggesting your site where appropriate. - Comments on other sites
Respond to relevant posts on other people?s blogs and specify your site as your ?homepage? for a link back. - Tackbacks on other sites
Respond to another blogger via your blog, and send a trackback and you?ll likely get a link back. - Youtube
Make a viral video and post it to youtube (optimize your entry) and include your URL in the video. - Article Syndication
Write useful content and offer to allow other webmasters to publish it on their site with a link back to yours. - Give awards
Give away a handful of awards to related (but non-competative) sites in your niche. They?ll link back. - Get awards
Find industry web awards and nominate yourself. If you win you?ll get links and traffic. - Affiliates
Start an affiliate program and allow others to do your promotional work for you in exchange for a commission. - Link Exchanges
Find webmasters who have one or more sites in your niche, and offer to exchange links (with keyword anchor text). - Traffic/Banner Exchange Networks
Join a banner exchange network and serve other site?s banners on your site, while they show yours on theirs?. - Press Releases
Do something newsworthy and publish a press release, make sure it is keyword optimized as news sites often rank very highly. - Link Directories
Find general and niche link directories and submit your site. Better yet: volunteer to be an editor for your category. - Joint-venture/cross-promotion
Find a related website and develop a partnership project, like awards, contests or giveaways. - Craigslist
Post an ad for your business and optimize the content for your keywords, craigslist ranks very well in search engines. - Podcast
Make a podcast and get it listed in podcast directories. - Type in domain traffic
Buy a good domain name that people actually type into their browsers (ie: widgets.com). - Write a column
Find an online or offline industry publication and offer to write a regular feature for them in exchange for a link back. - Technorati
Optimize the keyword tags on your blog and make sure you rank well for high traffic searches at Technorati. - Flickr
Take pictures of your product, post them to flickr, optimize your tags and include your URL. - Buy or Rent Email Lists
Send out huge blast emails to relevant opt-in lists. - Build an email list
Encourage your visitors to subscribe to your newsletter and email them regularly to encourage repeat traffic.