When I give my Science of Social Media Marketing presentation two of the most common threads are the ideas of novelty and social proof, arguably oppositional concepts. So which motivator is more powerful for social marketing? A little while ago I did a series of experiments to test the concept of social proof on the […]
Influence on Twitter can be measured in a variety of ways, but one of the most interesting for marketers is in the amount of traffic an account can send to a link it Tweets. Months ago, when I was working on clickthrough rate (CTR) data I noticed that the CTRs from highly followed celebrity accounts […]