Influence on Twitter can be measured in a variety of ways, but one of the most interesting for marketers is in the amount of traffic an account can send to a link it Tweets. Months ago, when I was working on clickthrough rate (CTR) data I noticed that the CTRs from highly followed celebrity accounts varied greatly, so I graphed the data.
Below are the celebrities for whom I’ve been able to analyze at least 100 links shortened through the bit.ly service. I define “clickthrough rate” as the average number of clicks on the links they Tweeted divided by the number of followers the accounts had.
Got a favorite celebrity? Want to Tweet about their clickthrough rate?
- @KhloeKardashian gets a 1.56% clickthrough rate Tweet This
- @stephenfry gets a 1.12% clickthrough rate Tweet This
- @KimKardashian gets a 1.09% clickthrough rate Tweet This
- @alyssa_milano gets a 0.98% clickthrough rate Tweet This
- @selenagomez gets a 0.91% clickthrough rate Tweet This
- @shakira gets a 0.73% clickthrough rate Tweet This
- @feliciaday gets a 0.69% clickthrough rate Tweet This
- @alyankovic gets a 0.66% clickthrough rate Tweet This
- @lancearmstrong gets a 0.64% clickthrough rate Tweet This
- @PerezHilton gets a 0.6% clickthrough rate Tweet This
- @rainnwilson gets a 0.48% clickthrough rate Tweet This
- @wilw gets a 0.44% clickthrough rate Tweet This
- @tonyrobbins gets a 0.43% clickthrough rate Tweet This
- @biz gets a 0.4% clickthrough rate Tweet This
- @mrskutcher gets a 0.36% clickthrough rate Tweet This
- @jtimberlake gets a 0.32% clickthrough rate Tweet This
- @RyanSeacrest gets a 0.29% clickthrough rate Tweet This
- @aplusk gets a 0.28% clickthrough rate Tweet This
- @SnoopDogg gets a 0.26% clickthrough rate Tweet This
- @chelseahandler gets a 0.25% clickthrough rate Tweet This
- @jimmyfallon gets a 0.24% clickthrough rate Tweet This
- @ParisHilton gets a 0.22% clickthrough rate Tweet This
- @MarthaStewart gets a 0.21% clickthrough rate Tweet This
- @mashable gets a 0.19% clickthrough rate Tweet This
- @algore gets a 0.18% clickthrough rate Tweet This
- @50cent gets a 0.12% clickthrough rate Tweet This
- @brookeburke gets a 0.11% clickthrough rate Tweet This
- @johnlegend gets a 0.1% clickthrough rate Tweet This