Data Shows: Articles Published on the Weekend are Shared on Facebook More





When I started posting my new series of Facebook data points, one of the most requested graphs was the days of the week (and times of day, which is coming soon) that are best to publish on to get lots of Facebook shares. What I found when I looked at days of the week is at first a little unexpected, but upon further thought fairly logical.

While I found less articles posted on the weekends (notice the gray bars at the bottom of the graph which indicate volume of URLs analyzed for each day), those stories that were published on the weekends tended to be shared on Facebook more, on average, than stories that were published during the week. The reasons for this probably include the fact that more than half of companies in the US block Facebook, so people can only use the social network at home, on the weekends. Additionally, the mainstream Facebook audience does not use Facebook for work.

The takeaway? If you want your article to be shared on Facebook by your readers, try posting it over the weekend.

For information on my methodology, start with this page. For this data point I’m using over 5000 stories and “average” is the interquartile mean which is less sensitive to outliers. The 0% line indicates the average number of “shares” stories from each site in my study get, when the line is above 0% it means that stories on that day are shared more than the average, and when it is below, they’re shared less. If you’re curious why it appears most of the stories in the data set are above average, this is because of the difference in the volume of published stories on various days.

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{ 18 comments }

Camilo Olea March 8, 2010 at 4:09 pm

Interesting data, thanks Dan!It makes sense, apart from what you already stated, I think most people use Facebook on the weekends, since its not so used for marketing as much as twitter. I think Facebook is still used mainly for friends, playing games, etc. Stuff that gets done over the weekend, not during the workweek.

Just got my copy of your book from Amazon! Cheers from Cancun!

Zack Covell March 9, 2010 at 9:42 pm

WoW, only 1 comment so far Dan! I'm sorry for that because the content you provide is VERY HIGHLY valuable to me. Facebook, by and large, is still just a playpen for millions of people to be social with their friends in a “lighthearted” manner.

Dah dummm, in comes a Facebook friend that does marketing and everyone runs for the hills…it's so funny.

I'd give is 36 months and every little po-dunk small business will have a Facebook Fan Page. Cheers Dan the Man!

Erin March 11, 2010 at 6:07 pm

Interesting stats about Facebook. What about Twitter? Are users more active on Twitter over the weekends too?

christawatson March 11, 2010 at 2:11 pm

This is interesting and I'm super glad you've provided data to go along. I personally, and this is all anecdotal, have found my friends to be less engaged on the weekend and find less traffic on these days, but I may have a skewed audience (internet and social media professionals).

NickMartini March 11, 2010 at 6:36 pm

Agree. Wow! This is a very valuable report, and for those of us who enjoy social media jobs i think we tend to forget others are blocked from the networks during the week. Since my boss found this first looks like i will be working on Saturdays now!

Nick Martini
@nick_martini

phillipsac March 11, 2010 at 9:22 pm

Do you this trend would apply for Twitter as well? Thanks. Great info!

mikesopm March 12, 2010 at 5:44 am

I do agree with your article that most people visit facebook on the weekends. So if you want your article to be shared on facebook, post it on the weekends.
Great information.

Cheers

video seo March 12, 2010 at 6:13 am

well, there are more concept for every all. every time flow this…

Promopti March 12, 2010 at 3:19 pm

I had a feeling that this was true, but now I see the proof. Very interesting !

Susan Redmon March 12, 2010 at 3:32 pm

Great information…thanks for sharing! Home business builders who have limited time for FB posting during the week will appreciate this tip.

Vince Ortiz March 12, 2010 at 10:04 pm

Facebook, even though its used by people to poke others, or to have an imaginary farm, is still pretty useful to find business oppurtunities. I found a company to ship 3 cars to Australia called Auto Shipping Network through facebook. I was very pleased. Look them up at autoshippingnetwork.com. Keep up the great work Dan!

Desarae A. Veit AKA DesaraeV March 12, 2010 at 10:41 pm

So what time of day is the most popular? What about for actual blogs?

GirlPie March 14, 2010 at 3:48 am

Dawgurnit! It's hard to keep my inbox clean when I have so many of your great posts from your email RSS feed flagged as Keepers ~ !

Thanks for all the intriguing, well-written and useful stuff — and keep up the good works ~

Your fan,
@TheGirlPie

Laura Kaufman March 27, 2010 at 5:14 pm

Dan:

Glad I found my way to your website. This post is very helpful.

Have you ever done any analysis of the best times for publishing a blogpost? I’m guessing this might be very hard to figure out given the many different blogs with different target audiences, etc.

Thanks for sharing this data.

Club Penguin Cheats April 21, 2010 at 12:41 am

This stands to reason. My wife can spend hours on Facebook on the weekend. And I find myself spending more time on Facebook on the weekends as well. It's like Sunday driving compared to rushing thru the work week.

Club Penguin Cheats

Malik April 24, 2010 at 1:28 pm

It is so, the reason is absolutely because most of the facebook user all enjoy it on weekend for long time rather than using it at workplace…

Ian Greenleigh April 27, 2010 at 5:24 pm

I approve this post ;-). Happy to see, Dan, that you're going a little lighter on linking correlation and causation. Kudos, my friend.

Wilton Hagy September 15, 2010 at 7:26 am

What I do not comprehend is how youre not even much more well-liked than you are now. Youre just so intelligent. You know so very much about this subject, got me to consider it from so many various aspects. Its like folks arent fascinated unless it has one thing to do with Rhianna! Your stuffs fantastic. Continue the good work!

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