One of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most successful times and days to publish new content are off-peak times.
It’s like when you’re at a noisy party and it’s hard to hear the person talking to you 2 feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets, emails, blog posts, etc) your content can gain attention more easily.
The infographic below showcases some of the best examples of this phenomenon I’ve identified.