I’ve studied the relationship between Twitter success and politics before, and since this year is a big year in elections, I figured I’d do it again.
This time I looked at how the 4 front-running republican presidential candidates are doing on Twitter. I analyzed the obvious numbers, followers, retweets and mentions, but I also looked at a few of my favorite, deeper metrics: retweets-per-follower, link-percentage and reply-percentage. I also looked at Twitter “penetration” in two upcoming primary states: South Carolina and Florida. Notice anything that surprises you in this data?