New Data Shows the Importance of Hashtags on Instagram





For more social media data like this, order my latest book “The Science of Marketing” now!

One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the site and found several interesting takeaways. The first, which you’ll find in the infographic below, is the importance of hashtags.

Not only do images that include hashtags get more likes than images that do not, there are certain hashtags that are correlated with more likes than the rest. The most powerful of these are a set of reciprocity indicating tags including “#followforfollow,” “#likeforlike,” and “#tagsforlikes.”

If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.