[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted





More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images.

This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts.

I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.

If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.