Copyblogger has piece on links and the sandbox for new blogs in Google.
The sandbox is often misconstrued (I’m sure Brian understands this correctly however) as a delay on newly registered domains. Its not, its a delay on the power of links to a site. That’s why its so important for new bloggers to get links before they can rank well in the search engines and garner traffic independant of its upstream sites. For SEO purposes a link is a seed that can be leveraged into greater traffic.
So you’ll need authority sites and in-content links. The most authority blogs and sites are probably not going to be participating in sponsored post type offers, so you’ll have to get more creative. A press release can help but the core of the story has to be strong to actually get authority links.
Its all about useful information, words you can use to do stuff. Like the old saying goes, everyone has an opinion, but not everyone can teach you to do something. Content is dead and resource is king.
Hack, tool, or how to, its has to be a platform. Simple and flexible.
And sexy.
You have to give the people what they want. Every blogger wants more traffic. Most people want more money. Or love, or convienance. If you teach them how to get what they want, you’ve gained a reader. And probably links, lots of them.
Technorati Tags: links, sandbox, seo, blog, linkbait
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August 19th, 2006 at 2:02 pm
Hi Dan.
Nice to be here…I’m posting a comment here for the first time. I think it cannot be stressed more that the best way to get people to link back to you is to give them a compelling reason…give them something they’d really like to share with their visitors. Whether it’s graphical or textual, good content always gets you good places on other websites.
August 19th, 2006 at 3:48 pm
Yep, I could have been clearer about that.
My philosophy is to look at links as a direct traffic source. Go after the types of links that provide immediate exposure, and then the Google thing tends to work itself out somewhat after the sandbox period.
And thanks for the link.
August 19th, 2006 at 3:49 pm
>>>Content is dead and resource is king.
That’s brilliant btw.
August 19th, 2006 at 5:46 pm
[...] Dan Zarrella nailed it when he simultaneously affirmed the value of resources and rejected the “content as filler” philosophy: Content is dead and resource is king. [...]
August 19th, 2006 at 7:42 pm
[...] A pity the quote isn’t mine (as you would surely have guessed ), but the brainchild of Dan Zarella, who states that Teaching (a.k.a. providing a resource) Gets You Links. [...]
August 20th, 2006 at 9:51 am
This is a very resourceful line of information, and yes I will be back for more.
Benjamin
August 21st, 2006 at 6:53 am
[...] Following my own advice (which some seem to have liked) I went and created a Duplicate Content Detector tool. Its still very beta (like all the other tools I’ve posted) but its simple and it works. [...]
August 25th, 2006 at 8:47 am
[...] A few days ago, I wrote Content is dead and resource is king. A few people liked it (or disagreed with it but found it interesting) and ran with it. Now comes this: Suhweet, nice work Ming. Related Posts:Teaching Gets You LinksMy Duplicate Content Detector ToolParasite SEO and Search ActivismBlock-Level Page Analysis, Sponsored Posts and Link DevelopmentProfitable Search Traffic Threshold [...]
September 8th, 2006 at 7:21 pm
[...] Yeah, once I said content is dead, resource is king, but, there is still the issue of the text designed on pages designed to rank well, not nessecarily the ones designed to get the links. Say what you will about the dead myth of density sweetspots, there is data to provide at least rough statistical guidelines to both ensure that content does not look spammy and that it is textually relevant to the query being optimized for. [...]
June 17th, 2008 at 3:32 pm
Sure! Content as filler always was dead. Content by definition means that it contains value for the reader. At least that is how I always read it.
So if your content doesn’t qualify you as a resource then it isn’t worthwhile content.
As always, just MHO…
October 30th, 2008 at 11:59 am
This is especially true for SEO. Brain dead content is just that and no-one will want to link to it, not even spam bots, though I could be wrong.