The Science of ReTweets Report





After putting together the most recent version of my “Science of ReTweets” presentation and putting it up on Slideshare, I got a lot of great feedback, including that it’s a little hard to understand without my explanations along with each slide.

So I pulled all the data together (including some I’ve never published on this blog) with the basic transcript of the talk I give for each slide into one 22 page PDF. That report has already been featured on Fast Company and if you want to get a copy of it, all you have to do is subscribe to my blog, either by RSS or email:



Once you’ve subscribed, you’ll see a link at the end of each post (including this one) that you can click to download the report.

And if you liked this, don’t forget to buy my book.


If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.

{ 43 comments }

Jeff Culbertson September 24, 2009 at 7:22 am

Sweet! Can't wait to check out the full report.

Jeff Culbertson September 24, 2009 at 7:22 am

Sweet! Can't wait to check out the full report.

Walter Elly September 24, 2009 at 8:50 am

I've subscribed and am looking forward to digging into it your report once I can find that download link ;) — one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better– I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)

Walter Elly September 24, 2009 at 8:50 am

I've subscribed and am looking forward to digging into it your report once I can find that download link ;) — one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better– I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)

Miguel September 24, 2009 at 10:02 am

I've been waiting for the full report since the begginig of the week. I already subscribed and I am waiting for the download link.

tonyfelice September 24, 2009 at 11:07 am

Dan, thanks for putting this together. Your data on what makes certain messaging “reTweetable” is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.

3.5 Million “social media experts” now need a diaper change.

tonyfelice September 24, 2009 at 11:07 am

Dan, thanks for putting this together. Your data on what makes certain messaging “reTweetable” is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.

3.5 Million “social media experts” now need a diaper change.

annwylie September 24, 2009 at 11:07 am

Where's that link?

annwylie September 24, 2009 at 11:07 am

Where's that link?

Morgan September 24, 2009 at 11:37 am

Not seeing link after subscribing. Help.

Morgan September 24, 2009 at 11:37 am

Not seeing link after subscribing. Help.

tonyfelice September 24, 2009 at 11:49 am

morgan, check your email, that should clear it up

Guest September 24, 2009 at 11:49 am

morgan- check your email, that should clear it up

gregsantos September 24, 2009 at 2:33 pm

Subscribed via rss and email. Where can i find the link? Thanks.

gregsantos September 24, 2009 at 2:33 pm

Subscribed via rss and email. Where can i find the link? Thanks.

PeterMacKellar September 25, 2009 at 6:20 am

Anyone find the download link yet?

PeterMacKellar September 25, 2009 at 6:20 am

Anyone find the download link yet?

danzarrella September 25, 2009 at 6:37 am

You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)

danzarrella September 25, 2009 at 6:37 am

You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)

terrylmichaels September 25, 2009 at 7:23 am

Can't see the link…any thoughts?

terrylmichaels September 25, 2009 at 7:23 am

Can't see the link…any thoughts?

CraigElias September 25, 2009 at 7:52 am

Still can't see the report and have not see it via email.

Suggestions?

CraigElias September 25, 2009 at 7:52 am

Still can't see the report and have not see it via email.

Suggestions?

CraigElias September 25, 2009 at 7:59 am

I found it once I subscribed via RSS and updated my RRS view to full post.

My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.

Will that work for a post that is already up? Won't I just get a link to the latest post?

CraigElias September 25, 2009 at 7:59 am

I found it once I subscribed via RSS and updated my RRS view to full post.

My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.

Will that work for a post that is already up? Won't I just get a link to the latest post?

CraigElias September 25, 2009 at 8:01 am

You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.

Here is the link just in case – http://danzarrella.com/science-of-retweets.pdf

CraigElias September 25, 2009 at 8:01 am

You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.

azul7 September 28, 2009 at 12:26 am

This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.

azul7 September 28, 2009 at 12:26 am

This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.

Gus75 September 29, 2009 at 4:18 am

Thanks, very useful

Gus75 September 29, 2009 at 4:18 am

Thanks, very useful

The Daily Reviewer September 29, 2009 at 8:52 pm

Hi!

Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 social media Blogs, and we are glad to let you know that your blog was included! You can see it at http://thedailyreviewer.com/top/social-media/4

You can claim your Top 100 Blogs Award here : http://thedailyreviewer.com/pages/badges/social

P.S. This is a one-time notice to let you know your blog was included in one of our Top 100 Blog categories. You might get notices if you are listed in two or more categories.

P.P.S. If for some reason you want your blog removed from our list, just send an email to angelina@thedailyreviewer.com with the subject line “REMOVE” and the link to your blog in the body of the message.

Cheers!

Angelina Mizaki
Selection Committee President
The Daily Reviewer
http://thedailyreviewer.com

The Daily Reviewer September 29, 2009 at 8:52 pm

Hi!

Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 social media Blogs, and we are glad to let you know that your blog was included! You can see it at http://thedailyreviewer.com/top/social-media/4

You can claim your Top 100 Blogs Award here : http://thedailyreviewer.com/pages/badges/social

P.S. This is a one-time notice to let you know your blog was included in one of our Top 100 Blog categories. You might get notices if you are listed in two or more categories.

P.P.S. If for some reason you want your blog removed from our list, just send an email to angelina@thedailyreviewer.com with the subject line “REMOVE” and the link to your blog in the body of the message.

Cheers!

Angelina Mizaki
Selection Committee President
The Daily Reviewer
http://thedailyreviewer.com

Simao Pedro Marinho October 25, 2009 at 9:37 am

I already subscribed and still now I can not find the link in order to download the PDF file report. I cant see its link at the end of the posts. And I not blind. For that I'm sure. What did happen? The PDF file report is just a promise to get followers?

jeffbullas October 25, 2009 at 4:23 pm

subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report

jeffbullas October 25, 2009 at 4:23 pm

subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report

ggruber66 November 3, 2009 at 11:22 am

Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.

ggruber66 November 3, 2009 at 11:22 am

Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.

ggruber66 November 3, 2009 at 7:22 pm

Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.

Timmo January 2, 2010 at 8:39 am

Dude – after subscribing I can't find any links to the report at the bottom of this post – or any others!?!?

Timmo January 2, 2010 at 8:41 am

Hold that thought – found the link on my comfirmation email! Thanks!

Rebecca Zook August 15, 2010 at 10:32 pm

If you’re wondering where the link is — sign up for the newsletter and then the link will come in the *second* email — the confirmation email.

Dan, I just finished reading the report and I just wanted to thank you so much for the work you’ve done and for sharing it with the community the way you do!

My only question is, I know this report at this point is over ten months old, and there was a big difference between the data here & earlier blog posts I’ve seen you write on the same topic. Is the data in this report still accurate? :)

Luci Temple August 19, 2010 at 6:43 am

Great information.

Only question I have is how come this page has only been tweeted 15 times? Ironic ;)

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