The Science of ReTweets Report

Posted on Sep 24th, 2009
Share 

After putting together the most recent version of my “Science of ReTweets” presentation and putting it up on Slideshare, I got a lot of great feedback, including that it’s a little hard to understand without my explanations along with each slide.

So I pulled all the data together (including some I’ve never published on this blog) with the basic transcript of the talk I give for each slide into one 22 page PDF. That report has already been featured on Fast Company and if you want to get a copy of it, all you have to do is subscribe to my blog, either by RSS or email:



Once you’ve subscribed, you’ll see a link at the end of each post (including this one) that you can click to download the report.

And if you liked this, don’t forget to buy my book.


If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.

View Comments to “The Science of ReTweets Report”

  1. Jeff Culbertson Says:

    Sweet! Can't wait to check out the full report.

  2. Jeff Culbertson Says:

    Sweet! Can't wait to check out the full report.

  3. Walter Elly Says:

    I've subscribed and am looking forward to digging into it your report once I can find that download link ;) — one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better– I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)

  4. Walter Elly Says:

    I've subscribed and am looking forward to digging into it your report once I can find that download link ;) — one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better– I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)

  5. Miguel Says:

    I've been waiting for the full report since the begginig of the week. I already subscribed and I am waiting for the download link.

  6. tonyfelice Says:

    Dan, thanks for putting this together. Your data on what makes certain messaging “reTweetable” is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.

    3.5 Million “social media experts” now need a diaper change.

  7. tonyfelice Says:

    Dan, thanks for putting this together. Your data on what makes certain messaging “reTweetable” is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.

    3.5 Million “social media experts” now need a diaper change.

  8. annwylie Says:

    Where's that link?

  9. annwylie Says:

    Where's that link?

  10. Morgan Says:

    Not seeing link after subscribing. Help.

  11. Morgan Says:

    Not seeing link after subscribing. Help.

  12. tonyfelice Says:

    morgan, check your email, that should clear it up

  13. Guest Says:

    morgan- check your email, that should clear it up

  14. gregsantos Says:

    Subscribed via rss and email. Where can i find the link? Thanks.

  15. gregsantos Says:

    Subscribed via rss and email. Where can i find the link? Thanks.

  16. PeterMacKellar Says:

    Anyone find the download link yet?

  17. PeterMacKellar Says:

    Anyone find the download link yet?

  18. danzarrella Says:

    You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)

  19. danzarrella Says:

    You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)

  20. terrylmichaels Says:

    Can't see the link…any thoughts?

  21. terrylmichaels Says:

    Can't see the link…any thoughts?

  22. CraigElias Says:

    Still can't see the report and have not see it via email.

    Suggestions?

  23. CraigElias Says:

    Still can't see the report and have not see it via email.

    Suggestions?

  24. CraigElias Says:

    I found it once I subscribed via RSS and updated my RRS view to full post.

    My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.

    Will that work for a post that is already up? Won't I just get a link to the latest post?

  25. CraigElias Says:

    I found it once I subscribed via RSS and updated my RRS view to full post.

    My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.

    Will that work for a post that is already up? Won't I just get a link to the latest post?

  26. CraigElias Says:

    You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.

    Here is the link just in case – http://danzarrella.com/science-of-retweets.pdf

  27. CraigElias Says:

    You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.

  28. azul7 Says:

    This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.

  29. azul7 Says:

    This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.

  30. Gus75 Says:

    Thanks, very useful

  31. Gus75 Says:

    Thanks, very useful

  32. The Daily Reviewer Says:

    Hi!

    Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 social media Blogs, and we are glad to let you know that your blog was included! You can see it at http://thedailyreviewer.com/top/social-media/4

    You can claim your Top 100 Blogs Award here : http://thedailyreviewer.com/pages/badges/social...

    P.S. This is a one-time notice to let you know your blog was included in one of our Top 100 Blog categories. You might get notices if you are listed in two or more categories.

    P.P.S. If for some reason you want your blog removed from our list, just send an email to angelina@thedailyreviewer.com with the subject line “REMOVE” and the link to your blog in the body of the message.

    Cheers!

    Angelina Mizaki
    Selection Committee President
    The Daily Reviewer
    http://thedailyreviewer.com

  33. The Daily Reviewer Says:

    Hi!

    Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 social media Blogs, and we are glad to let you know that your blog was included! You can see it at http://thedailyreviewer.com/top/social-media/4

    You can claim your Top 100 Blogs Award here : http://thedailyreviewer.com/pages/badges/social...

    P.S. This is a one-time notice to let you know your blog was included in one of our Top 100 Blog categories. You might get notices if you are listed in two or more categories.

    P.P.S. If for some reason you want your blog removed from our list, just send an email to angelina@thedailyreviewer.com with the subject line “REMOVE” and the link to your blog in the body of the message.

    Cheers!

    Angelina Mizaki
    Selection Committee President
    The Daily Reviewer
    http://thedailyreviewer.com

  34. The Science of Retweets on Twitter | Brian Solis - PR 2.0 Says:

    [...] art and science of getting retweeted.He published the results in a 22-page report, which you can download here.Zarrella’s initial finding estimated that 1.44% of all tweets are ReTweets. From there, he [...]

  35. Follow Friday is BACK! « Social Situation Says:

    [...] final recommendation is another super genius. He is the man behind “The Science of ReTweets” and the brand new “Dr. TweetDreams” (a Twitter dream analyzer). Those are [...]

  36. Zona Zapping – 25 octubre 2009 - Interactividad.org Says:

    [...] contienen una proporción mucho más alta de enlaces que los que no se retuitean. Podéis decargaros el informe completo de Dan [...]

  37. Simao Pedro Marinho Says:

    I already subscribed and still now I can not find the link in order to download the PDF file report. I cant see its link at the end of the posts. And I not blind. For that I'm sure. What did happen? The PDF file report is just a promise to get followers?

  38. jeffbullas Says:

    subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report

  39. jeffbullas Says:

    subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report

  40. Il punto sul microblogging – 26.10.09 - Microblogging.it Says:

    [...] The Science of Retweets on Twitter – Considerazioni a partire dal report di Dan Zarrella [...]

  41. Modeling ReTweet Dynamics | Dan Zarrella Says:

    [...] number of followers the Tweet’s original sender has is fairly straightforward, and most of my Science of ReTweets data has explored the ReTweet motivation percentage. I had not put much effort into analyzing [...]

  42. The science of Re-tweeting « DE.BU.TE Says:

    [...] Download the full report. [...]

  43. Flowcharting Twitter Friendship Potential | follow logic blog Says:

    [...] URL (shortened — and type of shortener is important — see Brian Zarrella’s brilliant Science of Retweets report) [...]

  44. Length for retweeting « zumio Says:

    [...] (If ReTweeting is important to you, Dan Zarrella’s analysis of ReTweet trends and corresponding report.) [...]

  45. ggruber66 Says:

    Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.

  46. ggruber66 Says:

    Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.

  47. ggruber66 Says:

    Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.

  48. Os Melhores Artigos de SEO da Semana – Edição 2 « black mestreSEO Says:

    [...] The Science of ReTweets Report publicado em 24/09/2009 Esta semana, o DanZarrella publicou o seu PDF reunindo todo o seu estudo sobre ReTweets. Neste estudo ele mostra diversos aspectos do ReTweet, tais como porcentagem de RTs com links, palavras que mais aparecem nos RTs, pontuação nos RTs, horário de maior RTs e outros diversos pontos. Vale apena assinar o feed do blog dele e baixar o PDF do estudo. [...]

  49. Retweets: A science? « Ad+PR Industry News Says:

    [...] anatomy of a retweet is incredibly complex, Zarrella’s study is 22-pages long (You can follow the link to download the entire study).  I will attempt to sum up four important [...]

  50. EduTwitter » Blog Archive » To Tweet or Retweet - A Columbia College Chicago Technology Fellows Project 2009 Says:

    [...] have started examining retweet behaviors. As Dan Zarella puts it in his recently released “The Science of Retweets” report, “For the first time in human history we can begin to gaze into the inner workings of [...]

  51. New empirical data for SEO and social media marketing strategies | Igniting Startups - nPost Says:

    [...] aptly named The Social Media Marketing Book, and as part of its promotion he’s created a free, 22-page guide telling you how to get retweeted. (The “cost” is you have to subscibe to his [...]

  52. You Retweet Me - Reputation v Image - Blogs - Brand Republic Says:

    [...] about Twitter anymore, but this is more about the twitterverse.Dan Zarrella wrote a great report on The Science of Retweets, which naturally got massively retweeted. But it is the emotion of the RT that created it in the [...]

  53. How the New ReTweet Will Impact Your Site Marketing Says:

    [...] you haven’t read the Science of ReTweets Report (free PDF download), do it. It’s a great way to learn what makes people ReTweet, and might [...]

  54. PubCon 2009 Recap: Twitter Landscape – Hot Topics and Trends | 10e20 Says:

    [...] For more information, you can download his entire report. [...]

  55. Latino Rebranded: Social Media and Latinos » Edit Your Tweets For Impact Says:

    [...] impact.  Just a moment ago, I edited a ‘tweet’ to make it more to the point and retweetable. Here’s the tweet: @MantakChia Hi, I thought it would be great if you used #nei kung or #chi [...]

  56. Austin Entrepreneur Network » New empirical data for SEO and social media marketing strategies Says:

    [...] aptly named The Social Media Marketing Book, and as part of its promotion he’s created a free, 22-page guide telling you how to get retweeted. (The “cost” is you have to subscibe to his [...]

  57. 5 Secrets To Promoting Yourself Using Someone Else's Event | Market Like A Chick Says:

    [...] great representative for the event.  By the way, you can get a copy of Dan’s full report the Science of ReTweets here.  It’s worth some [...]

  58. 15 Takeaways from The Science of ReTweets — Bill Bolmeier Says:

    [...] Social Media Marketer and Viral Marketing Scientist Dan Zarrella wrote an eBook called The Science of ReTweets. [...]

  59. renaissance chambara | Ged Carroll - Links of the day Says:

    [...] The Science of ReTweets Report | Dan Zarrella [...]

  60. URL Shortener: Die Hüter des real-time Genoms « MexxBuzz's Notes Says:

    [...] building“ (via @venessamiemis) Updates und Tweets, die Links enthalten. Einer Analyse von @danzarella folgend enthalten knapp 60% aller ReTweets bereits verkürzte Links. Insofern enthalten die [...]

  61. URL Shorteners: The Genome Repositiory for Building the Intelligent Web 3.0 « MexxBuzz's Notes Says:

    [...] system by the information elite (blogosphere) a high percentage of Tweets contain links (Dan Zarrella estimates, that 56% of ReTweets contain Links). These Links in conjunction with the context-related symbols [...]

  62. Timmo Says:

    Dude – after subscribing I can't find any links to the report at the bottom of this post – or any others!?!?

  63. Timmo Says:

    Hold that thought – found the link on my comfirmation email! Thanks!

  64. Coach Karl, LLC » Blog Archive » How to Measure Social Media Like a Scientist Says:

    [...] His website is a great visit as well and make sure you download and read his latest free report: The Science of ReTweets. In this [...]

  65. Le blog eoweo | Le futur est de retour : » Twitter, facebook : les ReTweets incontournables dans votre campagne réseaux sociaux Says:

    [...] prendre connaissance de l’’étude : the-science-of-retweets-report Si vous souhaitez en recevoir une copie, merci de poster le commentaire « retweets » sous cet [...]

  66. Le blog eoweo | Le futur est de retour : » ReTweets : les bonnes pratiques Says:

    [...] prendre connaissance de l’’étude : the-science-of-retweets-report Si vous souhaitez en recevoir une copie, merci de poster le commentaire « retweets » sous cet [...]

  67. 13 ways to get your blog posts retweeted | Socialbrite Says:

    [...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]

  68. » Wat is de waarde van een Retweet? Says:

    [...] die je zo waardevol vindt dat je deze doorstuurt binnen je eigen netwerk. Dan Zarella heeft zelfs een 24 pagina’s tellend rapport gewijd aan de Retweet. Uit dit rapport blijkt onder andere dat tweets voorzien van een url de [...]

  69. Wat is de waarde van een retweet? - Frankwatching Says:

    [...] die je zo waardevol vindt, dat je deze doorstuurt binnen je eigen netwerk. Dan Zarella heeft zelfs een 24 pagina’s tellend rapport gewijd aan de retweet. Uit dit rapport blijkt onder andere dat tweets voorzien van een url de [...]

  70. 13 Ways To Get Your Blog Posts Retweeted | Free Leads On Twitter Says:

    [...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]

  71. 13 Ways To Get Your Blog Posts Retweeted | 1Cent Web Says:

    [...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]

  72. 13 Ways To Get Your Blog Posts Retweeted | Twitter for Marketing Says:

    [...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]

  73. Snip your sentences | January 2010 : Wylie's Writing Tips Says:

    [...] tweet most often on Tuesdays. But they retweet more often on Friday — and at 4 p.m. — than at any other day or time, according to viral marketing scientist Dan [...]

  74. New Empirical Data for SEO and Social Media Marketing Strategies — building43 Says:

    [...] aptly named The Social Media Marketing Book, and as part of its promotion he’s created a free, 22-page guide telling you how to get retweeted. (The “cost” is you have to subscibe to his [...]

  75. » 19 Facts für mehr Viralität auf Twitter und Facebook | optivo E-Mail-Marketing-Blog Says:

    [...] einen mehrere Millionen Tweets und Reweets (RT) auf Twitter. Die Ergebnisse sind zusammengefasst im The Science of ReTweets-Bericht bzw. im Magazin Fast Company. Zum anderen erschien nun etwa ein halbes Jahr später die [...]

  76. Must-Read List of Free Social Media White Papers - Mario Armstrong Says:

    [...] The Science of Retweets – Dan Zarrella a 22 page report full of scientifically proven ways to get more retweets from Hubspot viral marketing scientist and author of the Social Media Marketing Book. [...]

  77. What We’re Reading, Week of 7/19 « i On Nonprofits Says:

    [...] Consider the timing. Did you know that 4:00 p.m. is when the most retweets happen? [...]

  78. viralsocialmarketing.com » The Most ReTweetable Words Finder Tool Says:

    [...] done a bunch of research about The Most ReTweetable Words and people seem to like it, but the overall top 20 is a bit too generic for many niches. So I made [...]

  79. Rebecca Zook Says:

    If you’re wondering where the link is — sign up for the newsletter and then the link will come in the *second* email — the confirmation email.

    Dan, I just finished reading the report and I just wanted to thank you so much for the work you’ve done and for sharing it with the community the way you do!

    My only question is, I know this report at this point is over ten months old, and there was a big difference between the data here & earlier blog posts I’ve seen you write on the same topic. Is the data in this report still accurate? :)

  80. Luci Temple Says:

    Great information.

    Only question I have is how come this page has only been tweeted 15 times? Ironic ;)

  81. Notes and Links from Day One of Gnomedex 2010 - Eric'o'theque Says:

    [...] http://danzarrella.com/: scientific analysis of how to get retweeted. http://danzarrella.com/the-science-of-retweets-report.html# [...]

  82. How To Be Popular on Twitter – the science behind getting RTed | Bullseyehub Blog Says:

    [...] to discover what’s popular and what’s not. He’s written up an interesting report, called the Science of Retweets, but here are the top tips about RTs that we’ve learnt from his [...]

Leave a Reply

blog comments powered by Disqus

Get my 22 page report full of scientifically proven ways to get more ReTweets by subscribing to my blog via email.

the social media marketing book

Key Posts

Recent Posts

Topics

Blogroll

Copyright © 2010 by Dan Zarrella, social media marketing and viral marketing consultant. All rights reserved. site map

DanZarrella.com, Social & Viral Marketing Scientist