The Science of ReTweets Report

Posted on Sep 24th, 2009 Comments

After putting together the most recent version of my “Science of ReTweets” presentation and putting it up on Slideshare, I got a lot of great feedback, including that it’s a little hard to understand without my explanations along with each slide.

So I pulled all the data together (including some I’ve never published on this blog) with the basic transcript of the talk I give for each slide into one 22 page PDF. That report has already been featured on Fast Company and if you want to get a copy of it, all you have to do is subscribe to my blog, either by RSS or email:



Once you’ve subscribed, you’ll see a link at the end of each post (including this one) that you can click to download the report.

And if you liked this, don’t forget to buy my book.


  • Sweet! Can't wait to check out the full report.
  • I've subscribed and am looking forward to digging into it your report once I can find that download link ;) -- one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better-- I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)
  • Miguel
    I've been waiting for the full report since the begginig of the week. I already subscribed and I am waiting for the download link.
  • Dan, thanks for putting this together. Your data on what makes certain messaging "reTweetable" is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.

    3.5 Million "social media experts" now need a diaper change.
  • annwylie
    Where's that link?
  • Not seeing link after subscribing. Help.
  • Guest
    morgan- check your email, that should clear it up
  • Subscribed via rss and email. Where can i find the link? Thanks.
  • Anyone find the download link yet?
  • danzarrella
    You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)
  • terrylmichaels
    Can't see the link...any thoughts?
  • CraigElias
    You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.
  • CraigElias
    Still can't see the report and have not see it via email.

    Suggestions?
  • CraigElias
    I found it once I subscribed via RSS and updated my RRS view to full post.

    My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.

    Will that work for a post that is already up? Won't I just get a link to the latest post?
  • azul7
    This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.
  • Gus75
    Thanks, very useful
  • Hi!

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  • jeffbullas
    subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report
  • Heard about "Science of ReTweet" report on the #FIR podcast. Looking forward to reading the full report.
  • Timmo
    Dude - after subscribing I can't find any links to the report at the bottom of this post - or any others!?!?
  • Timmo
    Hold that thought - found the link on my comfirmation email! Thanks!
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