After putting together the most recent version of my “Science of ReTweets” presentation and putting it up on Slideshare, I got a lot of great feedback, including that it’s a little hard to understand without my explanations along with each slide.
So I pulled all the data together (including some I’ve never published on this blog) with the basic transcript of the talk I give for each slide into one 22 page PDF. That report has already been featured on Fast Company and if you want to get a copy of it, all you have to do is subscribe to my blog, either by RSS or email:
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Once you’ve subscribed, you’ll see a link at the end of each post (including this one) that you can click to download the report.
And if you liked this, don’t forget to buy my book.
If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.







September 24th, 2009 at 7:22 am
Sweet! Can't wait to check out the full report.
September 24th, 2009 at 7:22 am
Sweet! Can't wait to check out the full report.
September 24th, 2009 at 8:50 am
I've subscribed and am looking forward to digging into it your report once I can find that download link
— one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better– I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)
September 24th, 2009 at 8:50 am
I've subscribed and am looking forward to digging into it your report once I can find that download link
— one thing that interests me is the Fast Company article showed a graph showing days later in the week as being high RT days- but your previous findings suggested that early in the week was better– I wonder if this is due to the new demographic makeup of Twitter from it's explosive growth (which occured after you shared your original findings in January)
September 24th, 2009 at 10:02 am
I've been waiting for the full report since the begginig of the week. I already subscribed and I am waiting for the download link.
September 24th, 2009 at 11:07 am
Dan, thanks for putting this together. Your data on what makes certain messaging “reTweetable” is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.
3.5 Million “social media experts” now need a diaper change.
September 24th, 2009 at 11:07 am
Dan, thanks for putting this together. Your data on what makes certain messaging “reTweetable” is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.
3.5 Million “social media experts” now need a diaper change.
September 24th, 2009 at 11:07 am
Where's that link?
September 24th, 2009 at 11:07 am
Where's that link?
September 24th, 2009 at 11:37 am
Not seeing link after subscribing. Help.
September 24th, 2009 at 11:37 am
Not seeing link after subscribing. Help.
September 24th, 2009 at 11:49 am
morgan, check your email, that should clear it up
September 24th, 2009 at 11:49 am
morgan- check your email, that should clear it up
September 24th, 2009 at 2:33 pm
Subscribed via rss and email. Where can i find the link? Thanks.
September 24th, 2009 at 2:33 pm
Subscribed via rss and email. Where can i find the link? Thanks.
September 25th, 2009 at 6:20 am
Anyone find the download link yet?
September 25th, 2009 at 6:20 am
Anyone find the download link yet?
September 25th, 2009 at 6:37 am
You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)
September 25th, 2009 at 6:37 am
You should see it under the most recent post, either in your email (if you subscribed via email) or in your feedreader (if you subscribed via RSS)
September 25th, 2009 at 7:23 am
Can't see the link…any thoughts?
September 25th, 2009 at 7:23 am
Can't see the link…any thoughts?
September 25th, 2009 at 7:52 am
Still can't see the report and have not see it via email.
Suggestions?
September 25th, 2009 at 7:52 am
Still can't see the report and have not see it via email.
Suggestions?
September 25th, 2009 at 7:59 am
I found it once I subscribed via RSS and updated my RRS view to full post.
My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.
Will that work for a post that is already up? Won't I just get a link to the latest post?
September 25th, 2009 at 7:59 am
I found it once I subscribed via RSS and updated my RRS view to full post.
My expectations were that I would receive an autoresponder email with the link. But it turns out that I have to wait until the day after a blog post goes up to get the email.
Will that work for a post that is already up? Won't I just get a link to the latest post?
September 25th, 2009 at 8:01 am
You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.
Here is the link just in case – http://danzarrella.com/science-of-retweets.pdf
September 25th, 2009 at 8:01 am
You have to subscribe via RSS and update your RSS reader to full view. Once you do you'll notice the link at the bottom of your viewer.
September 28th, 2009 at 12:26 am
This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.
September 28th, 2009 at 12:26 am
This is great! It's always nice to have some quantitative data to help explain in which cases retweeting occurs even though we may be intuitively able to guess some of the factors.
September 29th, 2009 at 4:18 am
Thanks, very useful
September 29th, 2009 at 4:18 am
Thanks, very useful
September 29th, 2009 at 8:52 pm
Hi!
Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 social media Blogs, and we are glad to let you know that your blog was included! You can see it at http://thedailyreviewer.com/top/social-media/4
You can claim your Top 100 Blogs Award here : http://thedailyreviewer.com/pages/badges/social...
P.S. This is a one-time notice to let you know your blog was included in one of our Top 100 Blog categories. You might get notices if you are listed in two or more categories.
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Cheers!
Angelina Mizaki
Selection Committee President
The Daily Reviewer
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September 29th, 2009 at 8:52 pm
Hi!
Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 social media Blogs, and we are glad to let you know that your blog was included! You can see it at http://thedailyreviewer.com/top/social-media/4
You can claim your Top 100 Blogs Award here : http://thedailyreviewer.com/pages/badges/social...
P.S. This is a one-time notice to let you know your blog was included in one of our Top 100 Blog categories. You might get notices if you are listed in two or more categories.
P.P.S. If for some reason you want your blog removed from our list, just send an email to angelina@thedailyreviewer.com with the subject line “REMOVE” and the link to your blog in the body of the message.
Cheers!
Angelina Mizaki
Selection Committee President
The Daily Reviewer
http://thedailyreviewer.com
October 23rd, 2009 at 6:25 am
[...] art and science of getting retweeted.He published the results in a 22-page report, which you can download here.Zarrella’s initial finding estimated that 1.44% of all tweets are ReTweets. From there, he [...]
October 23rd, 2009 at 11:20 am
[...] final recommendation is another super genius. He is the man behind “The Science of ReTweets” and the brand new “Dr. TweetDreams” (a Twitter dream analyzer). Those are [...]
October 25th, 2009 at 5:03 am
[...] contienen una proporción mucho más alta de enlaces que los que no se retuitean. Podéis decargaros el informe completo de Dan [...]
October 25th, 2009 at 9:37 am
I already subscribed and still now I can not find the link in order to download the PDF file report. I cant see its link at the end of the posts. And I not blind. For that I'm sure. What did happen? The PDF file report is just a promise to get followers?
October 25th, 2009 at 4:23 pm
subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report
October 25th, 2009 at 4:23 pm
subscribed to your blog and am I am having real trouble finding any link that takes me to your 22 page report
October 26th, 2009 at 4:17 am
[...] The Science of Retweets on Twitter – Considerazioni a partire dal report di Dan Zarrella [...]
October 26th, 2009 at 9:39 am
[...] number of followers the Tweet’s original sender has is fairly straightforward, and most of my Science of ReTweets data has explored the ReTweet motivation percentage. I had not put much effort into analyzing [...]
October 28th, 2009 at 12:09 am
[...] Download the full report. [...]
October 28th, 2009 at 12:20 pm
[...] URL (shortened — and type of shortener is important — see Brian Zarrella’s brilliant Science of Retweets report) [...]
November 3rd, 2009 at 1:19 am
[...] (If ReTweeting is important to you, Dan Zarrella’s analysis of ReTweet trends and corresponding report.) [...]
November 3rd, 2009 at 11:22 am
Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.
November 3rd, 2009 at 11:22 am
Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.
November 3rd, 2009 at 7:22 pm
Heard about “Science of ReTweet” report on the #FIR podcast. Looking forward to reading the full report.
November 4th, 2009 at 8:53 am
[...] The Science of ReTweets Report publicado em 24/09/2009 Esta semana, o DanZarrella publicou o seu PDF reunindo todo o seu estudo sobre ReTweets. Neste estudo ele mostra diversos aspectos do ReTweet, tais como porcentagem de RTs com links, palavras que mais aparecem nos RTs, pontuação nos RTs, horário de maior RTs e outros diversos pontos. Vale apena assinar o feed do blog dele e baixar o PDF do estudo. [...]
November 4th, 2009 at 12:08 pm
[...] anatomy of a retweet is incredibly complex, Zarrella’s study is 22-pages long (You can follow the link to download the entire study). I will attempt to sum up four important [...]
November 5th, 2009 at 5:08 pm
[...] have started examining retweet behaviors. As Dan Zarella puts it in his recently released “The Science of Retweets” report, “For the first time in human history we can begin to gaze into the inner workings of [...]
November 12th, 2009 at 11:13 am
[...] aptly named The Social Media Marketing Book, and as part of its promotion he’s created a free, 22-page guide telling you how to get retweeted. (The “cost” is you have to subscibe to his [...]
November 15th, 2009 at 10:09 am
[...] about Twitter anymore, but this is more about the twitterverse.Dan Zarrella wrote a great report on The Science of Retweets, which naturally got massively retweeted. But it is the emotion of the RT that created it in the [...]
November 16th, 2009 at 11:14 am
[...] you haven’t read the Science of ReTweets Report (free PDF download), do it. It’s a great way to learn what makes people ReTweet, and might [...]
November 20th, 2009 at 5:47 pm
[...] For more information, you can download his entire report. [...]
November 21st, 2009 at 9:34 am
[...] impact. Just a moment ago, I edited a ‘tweet’ to make it more to the point and retweetable. Here’s the tweet: @MantakChia Hi, I thought it would be great if you used #nei kung or #chi [...]
November 24th, 2009 at 11:37 pm
[...] aptly named The Social Media Marketing Book, and as part of its promotion he’s created a free, 22-page guide telling you how to get retweeted. (The “cost” is you have to subscibe to his [...]
November 25th, 2009 at 3:37 pm
[...] great representative for the event. By the way, you can get a copy of Dan’s full report the Science of ReTweets here. It’s worth some [...]
December 3rd, 2009 at 3:27 am
[...] Social Media Marketer and Viral Marketing Scientist Dan Zarrella wrote an eBook called The Science of ReTweets. [...]
December 15th, 2009 at 9:12 pm
[...] The Science of ReTweets Report | Dan Zarrella [...]
December 29th, 2009 at 4:35 am
[...] building“ (via @venessamiemis) Updates und Tweets, die Links enthalten. Einer Analyse von @danzarella folgend enthalten knapp 60% aller ReTweets bereits verkürzte Links. Insofern enthalten die [...]
January 2nd, 2010 at 6:03 am
[...] system by the information elite (blogosphere) a high percentage of Tweets contain links (Dan Zarrella estimates, that 56% of ReTweets contain Links). These Links in conjunction with the context-related symbols [...]
January 2nd, 2010 at 8:39 am
Dude – after subscribing I can't find any links to the report at the bottom of this post – or any others!?!?
January 2nd, 2010 at 8:41 am
Hold that thought – found the link on my comfirmation email! Thanks!
January 5th, 2010 at 4:25 pm
[...] His website is a great visit as well and make sure you download and read his latest free report: The Science of ReTweets. In this [...]
January 18th, 2010 at 11:58 am
[...] prendre connaissance de l’’étude : the-science-of-retweets-report Si vous souhaitez en recevoir une copie, merci de poster le commentaire « retweets » sous cet [...]
January 19th, 2010 at 6:32 am
[...] prendre connaissance de l’’étude : the-science-of-retweets-report Si vous souhaitez en recevoir une copie, merci de poster le commentaire « retweets » sous cet [...]
January 21st, 2010 at 9:25 pm
[...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]
January 27th, 2010 at 12:59 pm
[...] die je zo waardevol vindt dat je deze doorstuurt binnen je eigen netwerk. Dan Zarella heeft zelfs een 24 pagina’s tellend rapport gewijd aan de Retweet. Uit dit rapport blijkt onder andere dat tweets voorzien van een url de [...]
January 28th, 2010 at 3:01 am
[...] die je zo waardevol vindt, dat je deze doorstuurt binnen je eigen netwerk. Dan Zarella heeft zelfs een 24 pagina’s tellend rapport gewijd aan de retweet. Uit dit rapport blijkt onder andere dat tweets voorzien van een url de [...]
February 9th, 2010 at 8:17 pm
[...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]
February 10th, 2010 at 11:13 pm
[...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]
February 18th, 2010 at 10:46 am
[...] links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal [...]
March 27th, 2010 at 10:39 am
[...] tweet most often on Tuesdays. But they retweet more often on Friday — and at 4 p.m. — than at any other day or time, according to viral marketing scientist Dan [...]
May 17th, 2010 at 8:13 am
[...] aptly named The Social Media Marketing Book, and as part of its promotion he’s created a free, 22-page guide telling you how to get retweeted. (The “cost” is you have to subscibe to his [...]
May 17th, 2010 at 1:24 pm
[...] einen mehrere Millionen Tweets und Reweets (RT) auf Twitter. Die Ergebnisse sind zusammengefasst im The Science of ReTweets-Bericht bzw. im Magazin Fast Company. Zum anderen erschien nun etwa ein halbes Jahr später die [...]
July 12th, 2010 at 3:05 am
[...] The Science of Retweets – Dan Zarrella a 22 page report full of scientifically proven ways to get more retweets from Hubspot viral marketing scientist and author of the Social Media Marketing Book. [...]
July 22nd, 2010 at 12:11 pm
[...] Consider the timing. Did you know that 4:00 p.m. is when the most retweets happen? [...]
August 4th, 2010 at 7:41 pm
[...] done a bunch of research about The Most ReTweetable Words and people seem to like it, but the overall top 20 is a bit too generic for many niches. So I made [...]
August 15th, 2010 at 10:32 pm
If you’re wondering where the link is — sign up for the newsletter and then the link will come in the *second* email — the confirmation email.
Dan, I just finished reading the report and I just wanted to thank you so much for the work you’ve done and for sharing it with the community the way you do!
My only question is, I know this report at this point is over ten months old, and there was a big difference between the data here & earlier blog posts I’ve seen you write on the same topic. Is the data in this report still accurate?
August 19th, 2010 at 6:43 am
Great information.
Only question I have is how come this page has only been tweeted 15 times? Ironic
August 20th, 2010 at 8:09 pm
[...] http://danzarrella.com/: scientific analysis of how to get retweeted. http://danzarrella.com/the-science-of-retweets-report.html# [...]
September 1st, 2010 at 8:58 am
[...] to discover what’s popular and what’s not. He’s written up an interesting report, called the Science of Retweets, but here are the top tips about RTs that we’ve learnt from his [...]