Weekends and Afternoons Show the Highest Twitter CTRs





Want more clicks? My new data suggests that you should Tweet your links in afternoons, evenings and on weekends.

Continuing the study of Twitter clickthrough rates I started last week, I added over 100 more of the most followed Twitter accounts to my database and indexed click data on over 20,000 bit.ly links Tweeted by those accounts. In all of the data below, I measured CTR as the number of clicks a link received, divided by the number of followers the sending account had on the day it Tweeted it. As I noted in my other post, this number can be over 100% due to ReTweets that may use the same bit.ly link.

The graphs below shows the percentage of difference in CTR at each hour or day from the specific average for each account. I did it this way to account for the wide variation in CTRs between accounts (some accounts have much higher rates than others).

The first data point I analyzed is time of day (EST). It showed the expected afternoon/evening preference seen in my other Twitter stats.

Next I looked at days of the week, which showed a much less expected weekend preference. I believe this is due to the “link fatigue” present during the weekdays, where there is a much higher level of activity and many more links are posted.

If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.

{ 17 comments }

canderson3 October 27, 2009 at 6:41 am

How interesting. It always seems so quiet on the weekends, but apparently not. Good stuff to know though.

nullvariable October 27, 2009 at 7:29 am

actually it's probably that it is so quiet on the weekends. less links flying around means more people clicking fewer links…

iPhone Postkarten October 27, 2009 at 8:56 am

interesting facts! saturday normaly is the worst day in ecommerce in germany, people surf the web from there office and they don´t work on saturday ;)

danzarrella October 27, 2009 at 10:22 am

Yeah I think that's the issue at work here.

Christine Elisabeth Hueber October 27, 2009 at 12:16 pm

Excellent and extremely relevant post with tremendously useful, instantly implementable information — thanks ever so much, Dan!

Best,
Christine Elisabeth Hueber

Clemence Ko October 28, 2009 at 1:25 am

Now I know why I am having fewer clicks in the morning. Guess people are still rushing for work and have no time to tweet. As for the weekends, I always reduced my tweets. Now after reading this I know I made a grave mistake! Thanks for the invaluable insight and research.

Susan Sargood October 28, 2009 at 1:39 am

In what time zone were you doing these tests?

Ileane Smith October 28, 2009 at 7:10 am

Dan,
I am following your findings and I think you have honed in on some interesting trends.
There are a couple of points that you don't take into account and I would love to know your thoughts.
I have seen many tweets with links that don't inform the reader (or at least not accurately) the destination of the link. Although I wouldn't send a tweet like that, I think these types of tweet links generate a lot of hits just out of curiousity. I'm not sure if it is done on purpose to get traffic or if the person is just trying to get the tweet out quickly.

I'm wondering if you think the content of the tweet has any impact on the statistics you are collecting. It would be really interesting to see what would happen if the same tweet link was sent out by different people at various times of the day.

Thanks for the info.

goldcoin October 30, 2009 at 1:52 am

Hi this is very interesting and this is very impressed by me
gold bullion

Graeme October 30, 2009 at 10:24 am

I wonder if there's any difference between tweeting to a B-to-B audience, compared to a B-to-C?

Skyeking October 31, 2009 at 11:06 am

Was wondering what the stats were Dan. Clarifies the Thursday to Saturday and late afternoons. One thing that stood out was Mondays, I thought there would be much more tweeters first thing early morning?
On FB I find Fridays/Saturdays to be the highlights and later on in the afternoon also. Keep them rolling in!

HR Solutions November 11, 2009 at 1:42 am

whooaaa, there is science to twitter… think my brain is going to start to hurt!

Carolyn Chan December 12, 2009 at 10:17 pm

It seems to be the opposite case this side of asia. Weekday mornings has the highest CTR from what I can gather.

Carolyn Chan December 13, 2009 at 6:17 am

It seems to be the opposite case this side of asia. Weekday mornings has the highest CTR from what I can gather.

Raj January 18, 2010 at 4:48 am

Nice statistics, lots of good info about tweets and retweets.

by d way, how do u collect this data, is there a site for this ??

kimmer111 May 3, 2010 at 10:21 am

Wow….your a freakin' genius!! Where have you been all my Twitter life…lol Great stuff you have here…never knew!! Wow! Nominating you right now…..

hard disk recovery June 12, 2010 at 7:45 pm

Many people login on twitter on sunday.

{ 16 trackbacks }