For more social media data like this, check out my latest book “The Science of Marketing” now! Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and […]
For more social media data like this, order my latest book “The Science of Marketing” now! In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks. I used a dataset of more than 2 million link-containing tweets […]
For more social media data like this, order my latest book “The Science of Marketing” now! I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at […]
For more social media data like this, order my latest book “The Science of Marketing” now! One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the […]
In preparation for our attempt to break last year’s Guinness World record for largest webinar ever–July 12th’s Science of Inbound Marketing–I’ve been collecting piles and piles of new marketing data. One area I focused on recently was Facebook. I collected data on more than 1.3 million posts published on the top 10,000 pages to put […]
A few weeks ago, I spoke at a federal agency conference in Arlington, VA and one of the most interesting topics was the potential use of social media, by intelligence agencies, to map out and predict social unrest. So I decided to start experimenting with the concept on my own. By combining the linguistic analysis […]
It used to be that if you wanted to get data on a certain industry, keyword, hashtag or Twitter user you had to wait for a geeky, social media scientist type to write the scripts and run the reports for you. With my new tool TweetCharts.com that’s no longer the case. Enter any word, phrase, […]
I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. For the purposes of […]
One of the most popular webinars I’ve ever worked on, The Science of Timing was also one of my favorite. If you haven’t seen it, go check out the on-demand recording now. In it, I present data I’ve collected over three years about the effect timing has on a variety of online marketing activities, including […]
I’ve studied the relationship between Twitter success and politics before, and since this year is a big year in elections, I figured I’d do it again. This time I looked at how the 4 front-running republican presidential candidates are doing on Twitter. I analyzed the obvious numbers, followers, retweets and mentions, but I also looked […]