For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the way these two systems work, I put a lot of emphasis on reach […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. My effort to analytically study the unicorns-and-rainbows myth of “engaging in the conversation” started by looking at the relationship between the number of followers a user has and the percentage of their Tweets that are “@” replies. […]
Readability is a measurement of how complex a piece of content is. It can be measured as a grade level, the school grade level required to be able to understand the text. I’ve done a bunch of research in the past into how readability effects sharing, and I’ve found that especially on Facebook, simple language […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. Some stats have been published, by researchers and the company themselves, about mobile usage of Facebook. But to content creators, one of the most important uses of the social network is when users create posts, sometimes posting […]
I don’t do a ton of interviews, in fact I’ve only done two in this site’s history. One with Craig Newmark of Craigslist and one with Alex Bogusky formerly of CP+B. I only interview folks who I think bring a unique perspective to social media marketing. Nah Right is considered one of the most influential […]
With so much unicorns and rainbow nonsense floating around the web, it’s easy for your boss to think of social media as little more than wasting time on Facebook. When the thought leaders are saying it’s impossible to measure the ROI of social media, it’s no surprise executives are wary of investing in it. If […]
For more mythbusting and social media science, don’t forget to buy my book: Zarrella’s Hierarchy of Contagiousness. For marketers the most important use of Twitter is to increase your reach to spread your content. To do this, you need to get more followers. Sure there are customer service uses of Twitter, but for marketing purposes, […]
I’ve been conducting research on the best times to do your online marketing activities like blog, email, Tweet, and post to Facebook for close to 3 years now. The timing consistently been one of most popular elements of all my datasets. And now I’ve finally compiled all that research into one huge webinar (20,000 people […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. If you’ve seen me speaking, or you read my blog regularly, you may know that one of my favorite past times is busting social media marketing myths, and one of my favorite examples of “unicorns and rainbows” […]
For the last few years I’ve been delivering and refining my Science of Social Media presentation. A few weeks ago, I gave it at Harvard and recorded it. This is the first time a full length video of this presentation has been posted online in its entirety. Check it out below, and please let me […]