The book is based on the years of research I conducted into contagious ideas and how to engineer them. It grew out of my flagship presentation: “The Science of Social Media” which I just delivered as a Guinness World Record setting largest webinar ever.
It’s a quick read and has lots of graphs and real data to help you combat the unicorns and rainbows of bad social media marketing myth.
So go check it out and let me know what you think!
And, if you like any of my work, or my wife Alison’s work, vote for our SXSW panel too!