Social and viral marketing are all about knowing your audience, especially that most infectious segment of your target that you’re considering your seed vector, and the best way to learn about them is through analytics. I’ve been thinking about analytics for viral marketing for a few days and then I saw a post on Social […]
Once you’ve decided you’d like to create a viral marketing campaign, its easy to become too focused on the details, and miss the forest for the trees, but a good campaign is the integration of a lot of parts. Here’s a quick checklist to make sure you haven’t missed anything. Goals Have you defined your […]
You’ve created the most awesome and incredibly infectious piece of viral creative in the history of man, or at least you’d like to think so. But now what? Viral marketing that nobody sees is hardly viral, so how do you “seed” your viral message, where should you post your content, who should you send it […]
I made some changes to my sidebar and I noticed that I’ve started to build up a decent number of posts on my weird take on history, sociology, psychology, memetics, viral marketing and social media (I like to call it protoviral). So I decided to go ahead and make one big roundup post so that […]
If you like this post, follow me on twitter. Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. […]
If you like this post, follow me on Twitter or take my survey about online content sharing. In 1940, the British military formed an organization as a part of the Special Operations Executive, or SOE, called the “Underground Propaganda Committee” or UPC whose mission was to create and disseminate rumors as defensive weapons against the […]
Chris Garrett asked a question on twitter this morning: Anyone know why people forward chain letters? And since I’ve been doing some research on exactly that question recently, I thought I’d write a post detailing some of what I’ve found. Probably the most important point is the idea that viral email chain letters are “virtual […]
I’ve had this idea rolling around in my head for a little while now, and I just got around to doing it. I’m conducting a survey on what types of content people share online, where and how they share it, who they share it with, and the all important question, why they share it. Click […]
Mediapost reported recently on the results of a survey done by research firm Pollara, and Marshall Kirkpatrick over at ReadWriteWeb commented on it in a post titled “There is No Tipping Point”. A number of thinkers… and now the Pollara study have been arguing that large numbers of people do not make decisions based on […]
If you like this post follow me on twitter Enki, Keeper of Me In ancient Sumerian mythology the god Enlil organized a list of divine laws or Me which eventually found their way into human hands. The Me were a set of rules and regulations detailing every part of the Sumerian culture. The author of […]